The Role of Leadership in Driving Effective B2B Sales Training
As B2B sales leaders, we’ve witnessed firsthand the transformative power of effective sales training. However, the success of any training program is heavily influenced by the role played by leadership. In the B2B sector, where sales processes are complex and high-stakes, leaders must not only endorse but actively drive training initiatives. This blog explores how […]
Improving Promotional Effectiveness in Life Science Brand Marketing
Effectiveness in promoting pharmaceutical products is a crucial focus for marketing and sales leaders in the life science industry. A quick search on Google yielded over 92 million potential sources of information on this topic. Here are key insights and factors I found during my research: Relevance: Messages must address the specific needs, concerns, and […]
Measuring the Impact of B2B Sales Training on Business Growth
In the B2B sector, where sales cycles can be long and complex, the effectiveness of your sales force is paramount. Sales training programs are often seen as a key investment in enhancing this effectiveness. However, the real value of these programs lies in their measurable impact on business growth. The following is a guide on […]
Sages on Stages
The Harmony of Life: A Milestone Episode I recently had the privilege of producing the landmark 100th episode of the Driving Change Podcast, hosted by Jeff Bloomfield. In order to pull out all the stops for this episode, our team reached out to three of the most influential leadership coaches in all of United States. […]
Developing and Building Leadership Coaching Muscle
An organization is like a body, with managers as the musculoskeletal system providing structure, support, and direction. Like any system, what you put into it matters, so companies that invest in leadership coaching reap benefits throughout their corporate physique. Though it takes commitment to foster a coaching culture, the long-term gains make it a worthy […]
Rise and Shine! The Science Behind Waking Up Early
In a world that often glorifies the hustle and bustle, people are catching onto the benefits of waking up early. Science has revealed a myriad of reasons why rising with the sun can set the tone for a more productive and fulfilling day. At the heart of the science is the concept of circadian rhythms, […]
How Willpower Can Affect Sales Training
Between 1987 and 1991, scientists built a research facility called Biosphere 2 in Arizona. The primary aim was to study the elements of nature’s ecosystems in a closed and controlled environment to understand their dynamics and see if we could replicate our ecosystems in space. The experiment yielded tremendous data, but one of the most […]
Any Anchor Can Be Reset (No Matter How Beloved)
A few months ago, I invited a good friend over for coffee. We hadn’t seen one another in years, so I was excited to reconnect. Little did I know that our long-awaited reunion would forever change the way I looked at my most treasured kitchen countertop appliances. My beloved, my precious, my Keurig. It was […]
The Secret To Being A Great Coach
When you look back on the culture that has been developed throughout 2023 at your current place of work, how do you feel it ranks in comparison to others in your industry? I’m asking for two reasons. First, because I care. Second, because at Braintrust, we know a key ingredient to creating a healthy Coaching […]
The Fundamental Link Between Sleep and Effective Communication
Sleep, that seemingly simple act of rest and recovery, holds a profound significance in our lives. It’s not merely a time of bodily rejuvenation; it plays a pivotal role in shaping our cognitive abilities and emotions. One area where the importance of sleep is often overlooked is its relationship to communication. So, let’s explore the […]