ENGAGING, DEVELOPING, AND RETAINING TALENT IS CRITICAL TO ORGANIZATIONAL SUCCESS

But How Engaged Are Your People?

ENGAGING, DEVELOPING, AND RETAINING TALENT IS CRITICAL TO ORGANIZATIONAL SUCCESS

But How Engaged Are Your People?

Over 65% of Employees Are Either Not Engaged Or Actively Disengaged In Their Jobs

We've Solved That Problem... With Neuroscience

HOW DOES INEFFECTIVE COACHING IMPACT YOUR BUSINESS?

77%

SALES REPS
CHURN

77% of Life Sciences Sales Reps have a tenure of 4 years or less.

– Zippia

$30.5 Billion

TURNOVER COSTS YOU GREATLY

The cost of turnover to the economy is over $30.5 billion per year.

Gallup

#1

PRODUCTIVITY IS HAMPERED

A recent study found that psychological safety is the #1 driver of productivity.

– Google

We Solve These Problems By Turning Managers Into Leader-Coaches And Ultimately Into World-Class Communicators!

We Solve These Problems By Turning Managers Into Leader-Coaches And Ultimately Into World-Class Communicators!

WHY OUTDATED COACHING MODELS DON'T LEAD TO ENGAGED, HIGH PERFORMING TEAMS

Traditional coaching models focus on feedback and giving direction in the hopes your employee will actually be willing to change.

Employees desire a role in which they feel their values and personal purpose actually help connect to a bigger picture.  

Effective communication that drives employee behavioral change focuses on understanding and articulating the employee’s perspective, their goals, and the how you, as their coach, can help them achieve high performance.  It starts with connecting their purpose to yours and ultimately, to the organization’s vision.

The order matters!

Most life sciences managers try to lead their teams by telling them what they need to do differently.  Great leader-coaches understand how to communicate in a way that drives the employee to choose to change.  

You used science to bring your product to market, why not use it to impact the way you communicate as a coach?

WHY OUTDATED COACHING MODELS DON'T LEAD TO ENGAGED, HIGH PERFORMING TEAMS

Traditional coaching models focus on feedback and giving direction in the hopes your employee will actually be willing to change.

Employees desire a role in which they feel their values and personal purpose actually help connect to a bigger picture.  

Effective communication that drives employee behavioral change focuses on understanding and articulating the employee’s perspective, their goals, and the how you, as their coach, can help them achieve high performance.  It starts with connecting their purpose to yours and ultimately, to the organization’s vision.

The order matters!

 

Most life sciences managers try to lead their teams by telling them what they need to do differently.  Great leader-coaches understand how to communicate in a way that drives the employee to choose to change.  

You used science to bring your product to market, why not use it to impact the way you communicate as a coach?

OUR COACHING PERFORMANCE APPROACH

Our Science Backed Coaching Program

NeuroCoaching™

A modern approach to coaching that translates current advances in Neuroscience into a practical communication model that releases unprecedented individual and organizational performance.

Our Process

Understand The Right Shared Vision

Using our NeuroVision™ process, we help you create a three tiered shared vision: organizational vision, leader vision and employee vision.

Develop the Right World-Class Coaching Training Program

Leveraging the recent advances in neuroscience and behavioral psychology, we will transform the leaders in your organization from managers to world-class coaches.  In our training programs (live or virtual), your coaches will learn to communicate the right information delivered the right way in the right order in every situation.

Deliver the Right Support

Our team of world-class coaches support your leaders with ongoing reinforcement to create consistency and accountability to ensure high performance into the future.

Our Science Backed Sales Program

NeuroSelling®

While the program is titled NeuroSelling®, the focus is on improving communication. If you can become a world class communicator, you will sell more.

Our Process

Understand The Science of Customer Decision-Making

By utilizing neuroscience principles, NeuroSelling® helps your reps understand and focus on how HCPs process information in order to make clinical decisions.  The science validates the reason to change…for your sales people, your sales coaches…and your customers!

Develop the Right Messaging

How well do you really know your customer? We will help you better understand your targeted HCP, their change motivations and buying triggers through a very unique and empathic process that ends in creative customer centric storyboards.

Deliver the Right Skills Training

Our training sessions (delivered live or virtually) are designed to teach, train and certify your sales team to consistently communicate the right information, the right way and in the right order.

Create Sustainable Results With Reinforcement Coaching

Teach, train and equip your sales managers to be expert performance driven coaches of the NeuroSelling® methodology.

OUR COACHING PERFORMANCE APPROACH

Our Science Backed Sales Program

NeuroSelling®

While the program is titled NeuroSelling®, the focus is on improving communication. If you can become a world class communicator, you will sell more.

Our Process

Understand The Science of Customer Decision-Making

By utilizing neuroscience principles, NeuroSelling® helps your reps understand and focus on how HCPs process information in order to make clinical decisions.  The science validates the reason to change…for your sales people, your sales coaches…and your customers!

Develop the Right Messaging

How well do you really know your customer? We will help you better understand your targeted HCP, their change motivations and buying triggers through a very unique and empathic process that ends in creative customer centric storyboards.

Deliver the Right Skills Training

Our training sessions (delivered live or virtually) are designed to teach, train and certify your sales team to consistently communicate the right information, the right way and in the right order.

Create Sustainable Results With Reinforcement Coaching

Teach, train and equip your sales managers to be expert performance driven coaches of the NeuroSelling® methodology.

Our Science Backed Coaching Program

NeuroCoaching™

A modern approach to coaching that translates current advances in Neuroscience into a practical communication model that releases unprecedented individual and organizational performance.

Our Process

Understand The Right Shared Vision

Using our NeuroVision™ process, we help you create a three tiered shared vision: organizational vision, leader vision and employee vision.

Develop the Right World Class Coaching Training Program

Leveraging the recent advances in neuroscience and behavioral psychology, we will transform the leaders in your organization from managers to world-class coaches.  In our training programs (live or virtual), your coaches will learn to communicate the right information delivered the right way in the right order in every situation.

Deliver the Right Support

Our team of world-class coaches support your leaders with ongoing reinforcement to create consistency and accountability to ensure high performance into the future.

JUST A FEW OF THE MANY LIFE SCIENCES CLIENTS WE SERVE

Braintrust helps the world's leading organizations

COMMUNICATE EFFECTIVELY THROUGH NEUROSCIENCE

JUST A FEW OF THE MANY LIFE SCIENCES CLIENTS WE SERVE

Braintrust helps the world's leading organizations

COMMUNICATE EFFECTIVELY THROUGH NEUROSCIENCE

“NeuroCoaching™ helped my team translate neuroscience principles into a practical model that will have a sustaining impact on team member development and performance. We were looking for a sustainable coaching model and we got it. As a team, we crystallized a foundational vision for our business unit, each leader, and our employees. The program will take us from a good company to a great leadership organization. Thanks to the Braintrust team.”

- Tres Johnson

VP of Psychiatry Sales, Lundbeck

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