ARE YOUR SALES REPS MISSING QUOTA?

PRODUCT LAUNCHES NOT ACHIEVING FORECAST EXPECTATIONS?

NOT ENOUGH UNIT SALES OR MARKET SHARE?

SHARE OF VOICE & ACCESS TO HCPs CONTINUES TO DECLINE?

ARE YOUR SALES REPS MISSING QUOTA?

PRODUCT LAUNCHES NOT ACHIEVING EXPECTATIONS?

NOT ENOUGH UNIT SALES OR MARKET SHARE?

SHARE OF VOICE & ACCESS TO HCPs CONTINUES TO DECLINE?

Over 80% Of Companies Say Sales Training Did Not Work For Them

We've Solved That Problem... With Neuroscience

HOW CAN ACCESS CONTINUE TO DECLINE WHEN HCPs WANT TO SEE REPS MORE?

44%

ACCESS IS DECREASING

Physician access is down to 44%, from as high as 80% in 2008.

– ZS Associates AccessMonitor Report

91%

HIGHER FREQUENCY DESIRED

91% of specialty physicians want to see reps more often.

– Publicis What Physicians Want Survey

3x

SALES REPS INFLATE THEIR VALUE

Reps perceive their value 3x greater than physicians value them.

Bain & Company

HCPs Will See Your Reps More When Your Reps Deliver The Right Value

WHY SALES TRAINING DOESN’T MAXIMIZE RESULTS

Traditional sales training focuses on clinical & disease state backgrounders, clinical trial data and endpoints followed by approved marketing product messaging and objection handling.

Healthcare providers care more about solving their problems and helping their patients than buying your product.  

Effective communication that drives HCP behavioral change focuses on understanding and articulating the healthcare provider’s perspective, their goals, and the clinical implications of the patient’s problem. Then, sharing how your product is uniquely qualified to solve those problems.

The order matters!

Most life sciences companies and their sales representatives try to lead with their product’s unique differences. World-class sales professionals know how to “lead up to” their product’s unique differences.

WHY SALES TRAINING DOESN’T MAXIMIZE RESULTS

Traditional sales training focuses on clinical & disease state backgrounders, clinical trial data and endpoints followed by approved marketing product messaging and objection handling.

Healthcare providers care more about solving their problems and helping their patients than buying your product.  

Effective communication that drives HCP behavioral change focuses on understanding and articulating the healthcare provider’s perspective, their goals, and the clinical implications of the patient’s problem. Then, sharing how your product is uniquely qualified to solve those problems.

The order matters!

Most life sciences companies and their sales representatives try to lead with their product’s unique differences. World-class sales professionals know how to “lead up to” their product’s unique differences.

You used science to bring your product to market, why not use it to impact the way you communicate?

HOW IS BRAINTRUST CHANGING THE CUSTOMER CONVERSATION?

Our NeuroSelling® methodology takes your current sales process and optimizes it so YOUR Sales Reps understand fully How & Why YOUR customers make decisions. This allows your Reps to be situationally fluent in every conversation and maximize every HCP interaction.

HOW IS BRAINTRUST CHANGING THE CUSTOMER CONVERSATION?

Our NeuroSelling® methodology takes your current sales process and optimizes it so YOUR Sales Reps understand fully How & Why YOUR customers make decisions. This allows your Reps to be situationally fluent in every conversation and maximize every HCP interaction.

OUR SALES ENABLEMENT APPROACH

Our Science Backed Sales Program

NeuroSelling®

While the program is titled NeuroSelling®, the focus is on improving communication. If you can become a world class communicator, you will sell more.

Our Process

Understand The Science of Customer Decision-Making

By utilizing neuroscience principles, NeuroSelling® helps your reps understand and focus on how HCPs process information in order to make clinical decisions.  The science validates the reason to change…for your sales people, your sales coaches…and your customers!

Develop the Right Messaging

How well do you really know your customer? We will help you better understand your targeted HCP, their change motivations and buying triggers through a very unique and empathic process that ends in creative customer centric storyboards.

Deliver the Right Skills Training

Our training sessions (delivered live or virtually) are designed to teach, train and certify your sales team to consistently communicate the right information, the right way and in the right order.

Create Sustainable Results With Reinforcement Coaching

Teach, train and equip your sales managers to be expert performance driven coaches of the NeuroSelling® methodology.

Our Science Backed Coaching Program

NeuroCoaching™

A modern approach to coaching that translates current advances in Neuroscience into a practical communication model that releases unprecedented individual and organizational performance.

Our Process

Understand The Right Shared Vision

Using our NeuroVision™ process, we help you create a three tiered shared vision: organizational vision, leader vision and employee vision.

Develop the Right World Class Coaching Training Program

Leveraging the recent advances in neuroscience and behavioral psychology, we will transform the leaders in your organization from managers to world-class coaches.  In our training programs (live or virtual), your coaches will learn to communicate the right information delivered the right way in the right order in every situation.

Deliver the Right Support

Our team of world-class coaches support your leaders with ongoing reinforcement to create consistency and accountability to ensure high performance into the future.

OUR SALES ENABLEMENT APPROACH

Our Science Backed Coaching Program

NeuroCoaching™

A modern approach to coaching that translates current advances in Neuroscience into a practical communication model that releases unprecedented individual and organizational performance.

Our Process

Understand The Right Shared Vision

Using our NeuroVision™ process, we help you create a three tiered shared vision: organizational vision, leader vision and employee vision.

Develop the Right World-Class Coaching Training Program

Leveraging the recent advances in neuroscience and behavioral psychology, we will transform the leaders in your organization from managers to world-class coaches.  In our training programs (live or virtual), your coaches will learn to communicate the right information delivered the right way in the right order in every situation.

Deliver the Right Support

Our team of world-class coaches support your leaders with ongoing reinforcement to create consistency and accountability to ensure high performance into the future.

Our Science Backed Sales Program

NeuroSelling®

While the program is titled NeuroSelling®, the focus is on improving communication. If you can become a world class communicator, you will sell more.

Our Process

Understand The Science of Customer Decision-Making

By utilizing neuroscience principles, NeuroSelling® helps your reps understand and focus on how HCPs process information in order to make clinical decisions.  The science validates the reason to change…for your sales people, your sales coaches…and your customers!

Develop the Right Messaging

How well do you really know your customer? We will help you better understand your targeted HCP, their change motivations and buying triggers through a very unique and empathic process that ends in creative customer centric storyboards.

Deliver the Right Skills Training

Our training sessions (delivered live or virtually) are designed to teach, train and certify your sales team to consistently communicate the right information, the right way and in the right order.

Create Sustainable Results With Reinforcement Coaching

Teach, train and equip your sales managers to be expert performance driven coaches of the NeuroSelling® methodology.

A FEW OF THE MANY LIFE SCIENCES CLIENTS WE SERVE

Braintrust helps the world's leading organizations

COMMUNICATE EFFECTIVELY THROUGH NEUROSCIENCE

A FEW OF THE MANY LIFE SCIENCES CLIENTS WE SERVE

Braintrust helps the world's leading organizations

COMMUNICATE EFFECTIVELY THROUGH NEUROSCIENCE

“NeuroSelling® is very different. It will fundamentally change the way you think about selling and if you apply the NeuroSelling® process, it will dramatically improve your results!”

- Matt R.

EVP, Sales & Marketing

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