ARE YOUR SALES REPS MISSING QUOTA?

NOT ENOUGH REVENUE GROWTH OR TOP-LINE SALES?

TOO MANY MISSED CROSS-SELLING OPPORTUNITIES?

ACCESS TO CUSTOMERS IS DECREASING AND THE LENGTH OF SALES CYCLES CONTINUES TO INCREASE?

ARE YOUR SALES REPS MISSING QUOTA?

PRODUCT LAUNCHES NOT ACHIEVING EXPECTATIONS?

NOT ENOUGH UNIT SALES OR MARKET SHARE?

SHARE OF VOICE & ACCESS TO HCPs CONTINUES TO DECLINE?

Over 80% Of Companies Say Sales Training Did Not Work For Them

We've Solved That Problem... With Neuroscience

DO YOUR CUSTOMERS SEE YOU AS DIFFERENT?
Research Says, "No"

72%

DEALS
LOST

72% of B2B sales deals end in “No” or “No Decision”.

86%

NO
DIFFERENTIATION

86% of B2B buyers see no real difference between suppliers.

33%

LACK OF
TRUST

Less than 33% of sales people are viewed as trustworthy.

For Prospects to See Your Sales Reps as Different
The Way They Communicate Must Be Different

WHY SALES TRAINING DOESN’T MAXIMIZE RESULTS

Traditional sales training focuses on product facts and figures, features and benefits followed by approved marketing product messaging and objection handling.

Buyers care more about solving their problems and helping their customers than buying your product.  

Effective communication that drives customer behavioral change focuses on understanding and articulating the customer’s perspective, their goals, and the impact of any problems impeding their goals. Then, sharing how your product is uniquely qualified to solve those problems.

The order matters!

Most companies and their sales representatives try to lead with their product’s unique differences. World-class sales professionals know how to “lead up to” their product’s unique differences.

WHY SALES TRAINING DOESN’T MAXIMIZE RESULTS

Traditional sales training focuses on product facts and figures, features and benefits followed by approved marketing product messaging and objection handling.

Your customers care more about solving their problems and helping their customer than buying your product.  

Effective communication that drives customer behavioral change focuses on understanding and articulating the customer’s perspective, their goals, and the implications of any problems on their goals. Then, sharing how your product is uniquely qualified to solve those problems.

The order matters!

Most companies and their sales representatives try to lead with their product’s unique differences. World-class sales professionals know how to “lead up to” their product’s unique differences.

Have you given your sales reps a reason to change (the science), the communication activation training to transform how they engage with prospects (skills training), and the ongoing support to solidify the skills (reinforcement coaching)?

HOW IS BRAINTRUST CHANGING THE CUSTOMER CONVERSATION?

Our NeuroSelling® methodology takes your current sales process and optimizes it so YOUR Sales Reps understand fully How & Why YOUR customers make decisions. This allows your Reps to be situationally fluent in every conversation and maximize every interaction.

HOW IS BRAINTRUST CHANGING THE CUSTOMER CONVERSATION?

Our NeuroSelling® methodology takes your current sales process and optimizes it so YOUR Sales Reps understand fully How & Why YOUR customers make decisions. This allows your Reps to be situationally fluent in every conversation and maximize every interaction.

OUR SALES ENABLEMENT APPROACH

Our Science Backed Sales Program

NeuroSelling®

While the program is titled NeuroSelling®, the focus is on improving communication. If you can become a world class communicator, you will sell more.

Our Process

Understand The Science of Customer Decision-Making

By utilizing neuroscience principles, NeuroSelling® helps your reps understand and focus on how customers process information in order to make decisions.  The science validates the reason to change…for your salespeople, your sales coaches…and your customers!

Develop the Right Messaging

How well do you really know your customer? We will help you better understand your targeted customer, their change motivations, and buying triggers through a very unique and empathic process that ends in creative customer-centric storyboards.

Deliver the Right Skills Training

Our training sessions (delivered live or virtually) are designed to teach, train and certify your sales team to consistently communicate the right information, the right way and in the right order.

Create Sustainable Results With Reinforcement Coaching

Teach, train and equip your sales managers to be expert performance driven coaches of the NeuroSelling® methodology.

Our Science Backed Coaching Program

NeuroCoaching™

A modern approach to coaching that translates current advances in Neuroscience into a practical communication model that releases unprecedented individual and organizational performance.

Our Process

Understand The Right Shared Vision

Using our NeuroVision™ process, we help you create a three tiered shared vision: organizational vision, leader vision and employee vision.

Develop the Right World Class Coaching Training Program

Leveraging the recent advances in neuroscience and behavioral psychology, we will transform the leaders in your organization from managers to world-class coaches.  In our training programs (live or virtual), your coaches will learn to communicate the right information delivered the right way in the right order in every situation.

Deliver the Right Support

Our team of world-class coaches support your leaders with ongoing reinforcement to create consistency and accountability to ensure high performance into the future.

OUR SALES ENABLEMENT APPROACH

Our Science Backed Coaching Program

NeuroCoaching™

A modern approach to coaching that translates current advances in Neuroscience into a practical communication model that releases unprecedented individual and organizational performance.

Our Process

Understand The Right Shared Vision

Using our NeuroVision™ process, we help you create a three tiered shared vision: organizational vision, leader vision and employee vision.

Develop the Right World-Class Coaching Training Program

Leveraging the recent advances in neuroscience and behavioral psychology, we will transform the leaders in your organization from managers to world-class coaches.  In our training programs (live or virtual), your coaches will learn to communicate the right information delivered the right way in the right order in every situation.

Deliver the Right Support

Our team of world-class coaches support your leaders with ongoing reinforcement to create consistency and accountability to ensure high performance into the future.

Our Science Backed Sales Program

NeuroSelling®

While the program is titled NeuroSelling®, the focus is on improving communication. If you can become a world class communicator, you will sell more.

Our Process

Understand The Science of Customer Decision-Making

By utilizing neuroscience principles, NeuroSelling® helps your reps understand and focus on how HCPs process information in order to make clinical decisions.  The science validates the reason to change…for your sales people, your sales coaches…and your customers!

Develop the Right Messaging

How well do you really know your customer? We will help you better understand your targeted HCP, their change motivations and buying triggers through a very unique and empathic process that ends in creative customer centric storyboards.

Deliver the Right Skills Training

Our training sessions (delivered live or virtually) are designed to teach, train and certify your sales team to consistently communicate the right information, the right way and in the right order.

Create Sustainable Results With Reinforcement Coaching

Teach, train and equip your sales managers to be expert performance driven coaches of the NeuroSelling® methodology.

A FEW OF THE MANY CLIENTS WE SERVE

Braintrust helps the world's leading organizations

COMMUNICATE EFFECTIVELY THROUGH NEUROSCIENCE

A FEW OF THE MANY CLIENTS WE SERVE

Braintrust helps the world's leading organizations

COMMUNICATE EFFECTIVELY THROUGH NEUROSCIENCE

“NeuroSelling® is very different. It will fundamentally change the way you think about selling and if you apply the NeuroSelling® process, it will dramatically improve your results!”

- Matt R.

EVP, Sales & Marketing

INTERESTED IN A FREE STRATEGY SESSION TO LEARN HOW WE CAN HELP?


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