In this episode, we interview Roger on the concepts from his latest book, Friction. In this book, Roger directs us on how to identify areas of change reducing friction can help us drive change faster by combining scientific research with real-life examples of leaders who have conquered business friction. We discuss how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change.
Jeff Bloomfield is the founder and CEO of Braintrust, a premier sales, marketing and leadership consulting firm. He is also the author of The Best-Selling business book, Story-Based Selling and his new book NeuroSelling®.