Jeff breaks down why as a professional communicator it’s important to understand how both Oxytocin (the trust chemical) and Cortisol (the stress chemical) work as it relates to communicating with a prospect. He explains how and why both are vital to a conversation.
About the Host: Jeff Bloomfield
Jeff Bloomfield is the founder and CEO of Braintrust, a premier sales, marketing and leadership consulting firm. He is also the author of The Best-Selling business book, Story-Based Selling and his new book NeuroSelling®.