Framing for Persuasion: Crafting Sales Messages That Resonate with the Brain

Framing for Persuasion: Crafting Sales Messages That Resonate with the Brain

Why do two people hear the same sales messages—and only one buys?It’s not always the product. It’s how the message was framed. Framing is one of the most powerful tools in sales because it doesn’t change the facts—it changes the context. And context is everything to the human brain. A product framed as a solution […]