Where Coaching Habits Become Leadership Outcomes
Most managers don’t coach with a consistent approach—they coach from habit. And in today’s fast-moving world, that’s not enough.
They mean well, but without understanding how each employee actually needs to be coached, they default to instinct, emotion, or imitation.
Now imagine if you could:
- Predict how a manager will show up in high-stakes moments—before they even open their mouth—based on their current coaching habits, emotional intelligence, and default communication style…
- Simulate real-world coaching interactions using AI-powered personas tailored to each team member’s personality and development needs…
- Deliver targeted, personalized coaching guidance—powered by PCI and backed by neuroscience—to help every manager turn feedback into growth, and conversation into transformation...
This is the next evolution of leadership development: Predictive Conversational Intelligence™ for NeuroCoaching®.
"NeuroCoaching® took us from a good company to a great leadership organization. Thanks to the Braintrust team."
Tres J. - VP of Sales
It starts with insights from our proprietary Coaching Climate® Audit.
Revealing the unconscious patterns that shape a team’s growth—or limit it.
It continues with AI-powered feedback that equips every manager to:
- Recognize their blind spots
- Adapt their coaching style
- Build trust through emotionally intelligent communication
- And hardwire better coaching habits that drive real behavior change
Because coaching isn’t about what you know—it’s about how you show up.
And if you can’t predict that under pressure, you can’t improve it.
When you fix the way managers coach, you transform the way teams perform.
Let Predictive Conversational Intelligence™ and NeuroCoaching® show you the way.
what's included
What's included in our Predictive Conversational Intelligence™ Platform
Custom Conversation Scenarios
Simulate any scenario a leader might face in their world. This allows for the creation of custom conversations, ensuring leaders are prepared for any situational conversation.
Custom Conversation Personas
Engage in roleplay calls that mimic real-life conversations with the specific individual they will be talking to.
Real-Time Feedback
Get real-time feedback on your content, delivery, and progress over time. Know what’s working well and what can be improved on each call.
Analytics & Reporting
Set benchmarks with quantifiable speaking analytics such as pacing, conciseness, and more.
Program Delivery Options
From SMB to Enterprise, over 100+ industry-leading companies are widening the performance gap against their competition with Braintrust
How It Works
1: Select Your Conversation Type
Leaders pick a scenario to role-play, for instance delivering feedback, handling inadequate performance, or establishing targets.
This hands-on approach enables them to practice effective communication, build confidence, and refine problem-solving techniques in a controlled environment.
2: Practice With Custom Personas
Participate in a live conversation with a chosen persona—such as “driven,” “guarded,” or “judgmental”—to simulate a realistic dynamic and prepare for genuine interactions.
This role-play approach helps you refine your communication strategies and fosters greater empathy when faced with varying perspectives in real-life situations.
3: Receive real-time feedback and coaching
Following each session, our platform compiles a comprehensive summary informed by Braintrust’s NeuroCoaching® framework.
By reviewing core communication elements—clarity, tone, pacing, use of inclusive language, and listening skills—the platform then offers focused recommendations to boost overall effectiveness.
old school leadership development programs are broken
It’s time for a newer, Neuroscience supported approach.
Turnover Decreased from 25% to 8%
See how we helped a mature brand reduce employee turnover from 25% to 8% through NeuroCoaching®.
A Bookings increase From $43.6MM To $88.7MM
See how we helped a clean energy storage company rethink their approach to selling.
30% Increase In Sales Performance
See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.
How We Will Set You Apart
What can you expect from our programs?
Evidence-Based
Our programs are research and evidence-based and apply the latest in neuroscience and behavioral psychology.
Experienced Trainers
Our coaches and trainers have decades of sales leadership and coaching experience.
Award Winning
We’ve been a named one of Selling Power's Top 20 Sales Training Company year after year.
ROI Focused
ROI focused? We absolutely are. No one else offers an ROI Guarantee on their services like we do.
Schedule A 30-Minute Demo Today
Interested in learning more about our Predictive Conversational Intelligence™ Platform? Schedule a demo to see how it works in real-time.
Neurocoaching™
Great leadership is critical to organizational success.
NeuroCoaching™ teaches leaders how to build meaningful relationships with team members and how to communicate more effectively in any situational conversation.
NeuroCoaching™ is more than a leadership development program. It increases engagement, reduces turnover, and delivers meaningful ROI for any organization.
Over 100+ industry-leading companies are widening the performance gap against their competition with Braintrust.
Companies That Prioritize Leadership Development Are 2.3 Times More Likely To Be Leaders In Their Respective Markets
We’ve identified the essential leadership behaviors that enhance performance, accelerate growth, and foster a culture of high achievers through effective development and coaching programs.
How does ineffective coaching impact your business?
1.5 - 2X
The Cost Of Turnover
Losing an employee can cost up to 1.5 – 2 times the employee’s annual salary.
#1
Productivity Is Hampered
A recent study found that psychological safety is the #1 driver of productivity.
$30.5 billion
Turnover Costs Are Significant
The cost of turnover to the economy is over $30.5 billion per year.
Built To Serve All Leadership Levels
Senior Leaders
Designed for executives leading functions, divisions, or entire organizations.
Mid-Level Leaders
Designed for those leading a team and reporting up to senior leaders.
Frontline Leaders
Designed for those managing one or more direct reports.
Individual Contributors
Designed for those who are looking to advance into a leadership position.
Our NeuroCoaching™ Program
A proven leadership communication program that leverages neuroscience to drive sustained performance through tailored situational coaching conversations.
Phase 01
Using our NeuroVisioning™ process, we help you understand the science behind the importance and value of shared vision.
Then, we help you create and connect the organizational vision to the leader vision, and employee vision.
Phase 02
Leveraging recent advances in neuroscience and behavioral psychology, we will transform the leaders in your organization into world-class coaches.
In our training programs (live or virtual), your leaders will learn to communicate the right information, in the right way, and the right order for every situation.
Phase 03
Our team of world-class coaches support your leaders with ongoing reinforcement to create consistency and accountability to ensure high performance into the future.
Coaching for Purpose. Coaching for Impact. Coaching for Performance.
Industry Leaders Grow And Differentiate Themselves With Braintrust
Performance Driven Training Companies Of The Future Look Like Us
Don't take our word for it
If you are looking for ELITE growth partners for your company, look no further than the team at Braintrust. I was fortunate enough to be introduced to them about 15 months ago and this team has made an incredible impact on our sales, marketing and operations teams.
Matt Aston, CEO GPRS
It became very apparent early on that Braintrust could really help us grow our business. Their attention to detail, structured programs, project management, commitment to the partnership and execution of deliverables has been second to none. As a result, we progressed from what was initially a marketing consulting agreement to a fullblown partnership including NeuroMessaging™, NeuroSelling®, and NeuroCoaching™ for the second half of the year.
Brandon Sorensen, VP Sales & Marketing, Dynapower
NeuroCoaching™ helped my team translate neuroscience principles into a practical model that will have a sustaining impact on team member development and performance. We were looking for a sustainable coaching model and we got it. As a team, we crystallized a foundational vision for our business unit, each leader, and our employees. The program will take us from a good company to a great leadership organization. Thanks to the Braintrust team.
Tres Johnson, VP of Psychiatry Sales, Lundbeck
You Ask. We Answer.
We'll always shoot you straight.
What does your typical engagement look like?
All engagements begin with an exploration into the goals of your organization. Based upon that discovery, we will collaborate with you to co-create the right program to meet your needs and achieve your goals, whether sales (NeuroSelling®), coaching (NeuroCoaching™), or a customer support team (NeuroServing™). All programs have a strong core of application and activation, which includes skills training and 1:1 coaching.
Do you have a performance guarantee?
Is there a minimum investment for your programs?
Engagements vary significantly depending on the type of program and the number of associates included in a program. As a foundation, it is safe to expect a minimum investment of $100,000 and for our larger clients, we have delivered engagements of over $1M+. Bottom line, we can support engagements of multiple sizes in numerous industries.
What’s the experience level of your team?
We have built a unique combination of Academia (Ph.Ds), past Enterprise B2B Executives, and world-class certified coaches and facilitators that have delivered thousands of hours of Braintrust-certified content. Our executive team held senior-level positions in multiple industries in previous organizations prior to joining Braintrust. We have a combined 112+ years of B2B Leadership experience on our team.
How much of a time commitment do your programs require?
As with the investment question, engagements vary depending on the type of program, However, our live training sessions are never longer than two days, our virtual sessions are typically two hours or less and our 1:1 coaching sessions are generally an hour.
Do you have any proof or evidence of the results from implementing one of your programs?
Yes! In fact, we conducted a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program. 108 out of 135 sales representatives showed an increase in total revenue over baseline. Total revenue across the group increased by $615,816 per month and over a 12-month period, total revenue increased by $7,389,792 versus baseline. For additional details, please click on the link to access and download the report here.
