Mind What Matters
Insights focused around sales enablement and leadership development.
Emotional Economics: How Feelings Influence Purchase Decisions
We like to believe we’re rational buyers. Yet, emotional economics says otherwise. We assume we
Virtual Selling Mastery: Overcoming Cognitive Biases in Remote Demos
Remote selling isn’t just selling in a different location—it’s selling in a different mental environment.
Change Barriers: What Are They and How to Avoid Them
Understanding how the brain responds to change (what we call Change Barriers) is one of
Framing for Persuasion: Crafting Sales Messages That Resonate with the Brain
Why do two people hear the same sales messages—and only one buys?It’s not always the
Harnessing the Brain’s Reward Pathways: Positive Reinforcement in Coaching
Jason lit up when we talked about the team win. Not because it meant hitting
The Neuroscience of Social Proof: Using Testimonials to Drive Conversions
The Neuroscience of Social Proof: Using Testimonials to Drive Conversions In a world overflowing with
If You Don’t Know What Drives Your People, You’re Managing Blind
If You Don’t Know What Drives Your People, You’re Managing Blind
