The "Mind What Matters" Blog
Insights focused around sales enablement and leadership from Braintrust.
The "Mind What Matters" Blog
Insights focused around sales enablement and leadership development.
The Science of Motivation: How Leaders Can Inspire Peak Performance
The Neuroscience of Value Perception: How to Communicate Value Effectively In the competitive landscape of B2B sales, the ability to effectively communicate value can be the deciding factor in winning or losing a deal. Understanding the neuroscience behind value perception offers powerful insights into how
The Neuroscience of Value Perception: How to Communicate Value Effectively
The Neuroscience of Value Perception: How to Communicate Value Effectively In the competitive landscape of B2B sales, the ability to effectively communicate value can be the deciding factor in winning or losing a deal. Understanding the neuroscience behind value perception offers powerful insights into how
Decision Fatigue: Understanding and Overcoming Its Impact on Buyer Behavior
Decision Fatigue: Understanding and Overcoming Its Impact on Buyer Behavior In the fast-paced and demanding world of B2B sales, understanding buyer behavior is crucial for closing deals and fostering long-term relationships. One often overlooked factor that significantly impacts buyer behavior is decision fatigue. This phenomenon,
The Power of Storytelling In Sales: How to Engage the Brain and Close More Deals
The Power of Storytelling in Sales: How to Engage the Brain and Close More Deals In the competitive world of B2B sales, capturing and maintaining a prospect’s attention is no easy feat. Traditional sales techniques that rely heavily on presenting facts and figures often fall
Cultivating Emotional Intelligence in Leadership: Key Strategies for Managers
Emotional intelligence (EI) has emerged as a vital, must-have skill set for managers in today’s increasingly complex and interconnected workplace. EI involves the ability to understand and manage your own emotions, as well as recognize and influence the emotions of others. For leaders, developing emotional
The Role of Emotional Intelligence in Sales Success
The Role of Emotional Intelligence in Sales Success In the dynamic world of B2B sales, where the competition is fierce and the stakes are high, the ability to connect with clients on a deeper level can be the deciding factor between closing a deal and
The Science of Motivation: How Leaders Can Inspire Peak Performance
