Insights on selling, leading, and the neuroscience behind both.

A VP of sales I will call Mark used to feel best about his job on Thursday afternoons. That was the day he would jump onto a call with a rep’s stalled six-figure deal, tell the buyer’s economic decision-maker exactly what they needed to hear, and watch the deal start moving again. He called this coaching. It was not.

The instinct is to blame the content. Too generic. Too long. Not enough reinforcement. The real cause is structural, and it has nothing to do with how good the training is on the page.

Leadership coaching is a structured, ongoing partnership between a trained coach and a leader, built to strengthen how that leader thinks, decides, and manages people, rather than to hand them a script to follow.

These are nine specific, verifiable shifts in what AI actually does inside enablement functions today, not what a roadmap slide says it might do someday, and each one is paired with what it does not touch.

Insurance selling does not look like selling in most other industries, and a sales training vendor built for software or manufacturing rarely transfers well.

A private equity platform closes an add-on acquisition and rolls its sales methodology or leadership cadence onto the company it just bought, all inside the first 90 days.