In the insurance industry, confidence with compassion is what sells.

We ensure that your sales team is equipped to navigate the complex world of insurance and convey it in a way that resonates with clients.

Over 100+ industry-leading companies are widening the gap against their competition with Braintrust.

In the world of insurance, trust isn't built merely by communicating credibility and plan options; it's done through understanding client needs, co-creating a comprehensive plan, and delivering solutions that align with your client's hopes, dreams, and goals.

We focus on a blend of technical expertise (neuroscience & behavioral psychology) and relationship-building skills (emotional intelligence & empathy), ensuring that your sales team is equipped to navigate the complex world of insurance policies and communicate them in ways that resonate with clients. 

By making these intricate topics accessible, we help your team foster trust and understanding with potential policyholders.

Most Insurance Organizations Struggle With Similar Barriers

We want to help you change the world you're most likely living in today...

Sales Growth Challenges

  • Sales cycles are getting longer and less profitable
  • Not enough top-line revenue, unit growth, or market share
  • Frequent discounting and price concessions just to get the business
  • Lost revenue due to cross-selling failures or missed opportunities

People / Culture Challenges

  • A lack of unified culture
  • Employee engagement is impacting turnover and performance
  • Very few employees reach their full potential & maximum productivity
  • The need for leader development and a practical coaching toolset

Do your prospective customers see your company as different?


Deals Lost

72% of B2B sales deals end in "No" or "No Decision"


Feel Misunderstood

87% of clients feel salespeople do not comprehend their wants


No Differentiation

86% of B2B buyers see no real difference between suppliers

Do your employees see your managers as different?


No Trust

79% of employees don't trust leadership


Of Employees Leave

50% of employees said they left their jobs because of their managers


Not Engaged

69% of employees are either not engaged or actively disengaged

How We Do It

We divide our proprietary NeuroCommunication™ Performance Platform into three core performance enablement programs designed to leverage current advances in neuroscience and behavioral psychology to transform your teams and leadership into expert, world-class communicators.

Our NeuroSelling® Program

A proven situational selling program built on the neuroscience of customer decision-making conveyed through innovative story-based techniques.

Our NeuroCoaching™ Program

A neuroscience-based, situational leadership coaching program proven to drive development and performance.

Our NeuroServing™ Program

A customer support communication program designed to develop trust, deepen connection, and strengthen customer service, support, and relationships.

Old School, Traditional Training Programs Are Broken. It's Time For A Newer, Neuroscience Supported Approach.


Year Over Year Bookings Increase

Bookings grew from $43.6M to $88.7M for a client in the clean energy storage & power conversion market.

108 out of 135

Sales representatives showed an increase in total revenue over the baseline reps.

In a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program.


Increase in the total income of the Braintrust Trained group per month.

In a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program.

Industry Leaders Grow And Differentiate Themselves With Braintrust

Braintrust has partnered with over 100+ industry-leading companies to help them widen the gap against their competition.

Performance Driven Training Companies Of The Future Look Like Us

Don't take our word for it

If you are looking for ELITE growth partners for your company, look no further than the team at Braintrust. I was fortunate enough to be introduced to them about 15 months ago and this team has made an incredible impact on our sales, marketing and operations teams.

Matt Aston, CEO GPRS

It became very apparent early on that Braintrust could really help us grow our business. Their attention to detail, structured programs, project management, commitment to the partnership and execution of deliverables has been second to none. As a result, we progressed from what was initially a marketing consulting agreement to a fullblown partnership including NeuroMessaging™, NeuroSelling®, and NeuroCoaching™ for the second half of the year.

Brandon Sorensen, VP Sales & Marketing, Dynapower

NeuroCoaching™ helped my team translate neuroscience principles into a practical model that will have a sustaining impact on team member development and performance. We were looking for a sustainable coaching model and we got it. As a team, we crystallized a foundational vision for our business unit, each leader, and our employees. The program will take us from a good company to a great leadership organization. Thanks to the Braintrust team.

Tres Johnson, VP of Psychiatry Sales, Lundbeck

You Ask. We Answer.

We'll always shoot you straight.

What does your typical engagement look like?

All engagements begin with an exploration into the goals of your organization. Based upon that discovery, we will collaborate with you to co-create the right program to meet your needs and achieve your goals, whether sales (NeuroSelling®), coaching (NeuroCoaching™), or a customer support team (NeuroServing™). All programs have a strong core of application and activation, which includes skills training and 1:1 coaching.

Believe it or not, yes we do! With agreed-upon baseline metrics/KPIs as well as 12 months of reinforcement coaching as part of the engagement, if an associate or associates in the organization do not achieve the desired, agreed-upon measurable improvement, Braintrust will continue to provide 1:1 coaching for that associate, at our cost, until they achieve the desired performance and improvement or until the company decides that the individual cannot meet the standard.

Engagements vary significantly depending on the type of program and the number of associates included in a program. As a foundation, it is safe to expect a minimum investment of $100,000 and for our larger clients, we have delivered engagements of over $1M+. Bottom line, we can support engagements of multiple sizes in numerous industries.

We have built a unique combination of Academia (Ph.Ds), past Enterprise B2B Executives, and world-class certified coaches and facilitators that have delivered thousands of hours of Braintrust-certified content. Our executive team held senior-level positions in multiple industries in previous organizations prior to joining Braintrust. We have a combined 112+ years of B2B Leadership experience on our team.

As with the investment question, engagements vary depending on the type of program, However, our live training sessions are never longer than two days, our virtual sessions are typically two hours or less and our 1:1 coaching sessions are generally an hour.

Yes! In fact, we conducted a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program. 108 out of 135 sales representatives showed an increase in total revenue over baseline. Total revenue across the group increased by $615,816 per month and over a 12-month period, total revenue increased by $7,389,792 versus baseline. For additional details, please click on the link to access and download the report here.

Learn More About Our Programs

We've helped hundreds of leading companies overcome challenges around sales and leadership development. It all starts with a 30-minute conversation. Fill out the form below and a team member will be in touch.