Sales training and leadership coaching programs rooted in neuroscience and behavioral psychology proven to drive higher performance.
The result?
Your salespeople connect deeper with your customers, create more urgency and get better results
Your managers create a high-performing, team-based culture with high engagement and less turnover
The NeuroCommunication Company™
Sales Performance and Leadership Development programs rooted in neuroscience
What this means for you:
- Higher close rates, faster sales cycles, and increased deal size; per rep
- Reduced turnover, increased employee engagement, and a high-performing culture
The results we deliver transform entire organizations, but it always begins with your people.
We’re the leading provider of neuroscience-backed sales training and leadership development programs that are designed to drive revenue, increase performance, and ensure an ROI for our clients.
"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."
Steve L. - CRO
Most Organizations Struggle With Similar Growth Barriers
We will help you overcome those barriers by leveraging the power of neuroscience and behavioral psychology...and our programs work so well, we back it up with a performance guarantee.
Sales Performance Challenges
- Sales cycles are getting longer and less profitable
- Not enough top-line revenue, unit growth, or market share
- Frequent discounting and price concessions just to get the business
- Lost revenue due to cross-selling failures or missed opportunities
Leadership Development Challenges
- Employee engagement is impacting turnover and performance
- Very few employees reach their full potential & maximum productivity
- The need for leader development and a practical coaching toolset
- A lack of unified culture
From SMB to Enterprise, over 100+ industry-leading companies are widening the gap against their competition
Why We Do What We Do
Your organization’s growth is determined by how effectively you communicate – both externally in your customer conversations and internally with team member coaching conversations.
With communication being the #1 skill required for success, shouldn’t you have that skill down to a science?
How We Do It
We offer two key programs within our NeuroCommunication™ Performance Platform. These programs use the latest neuroscience and behavioral psychology to help your teams and leaders become expert, world-class communicators.
Our NeuroSelling® Program
Science-backed sales strategies that connect with your prospects’ brains.
Our NeuroCoaching™ Program
A neuroscience-based, situational leadership coaching program proven to drive development and performance.
Our NeuroServing™ Program
A customer support communication program designed to develop trust, deepen connection, and strengthen customer service, support, and relationships.
Do your prospective customers see your company as different?
72%
Deals Lost
72% of B2B sales deals end in "No" or "No Decision"
87%
Feel Misunderstood
87% of clients feel salespeople do not comprehend their wants
86%
No Differentiation
86% of B2B buyers see no real difference between suppliers
Do your employees see your managers as different?
79%
No Trust
79% of employees don't trust leadership
50%
Of Employees Leave
50% of employees said they left their jobs because of their managers
69%
Not Engaged
69% of employees are either not engaged or actively disengaged
old school Training Programs Are broken
It’s time for a newer, Neuroscience supported approach.
$200MM Increase In Year over Year Sales
See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.
A Bookings increase From $43.6MM To $88.7MM
See how we helped a clean energy storage company rethink their approach to selling.
30% Increase In Sales Performance
See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.
Old School, Traditional Training Programs Are Broken. It's Time For A Newer, Neuroscience Supported Approach.
103%
Year Over Year Bookings Increase
Bookings grew from $43.6M to $88.7M for a client in the clean energy storage & power conversion market.
108 out of 135
Sales representatives showed an increase in total revenue over the baseline reps.
In a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program.
$615,816
Increase in the total income of the Braintrust Trained group per month.
In a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program.
Industry Leaders Grow And Differentiate Themselves With Braintrust
Braintrust has partnered with over 100+ industry-leading companies to help them widen the gap against their competition.
Performance Driven Training Companies Of The Future Look Like Us
Don't take our word for it
If you are looking for ELITE growth partners for your company, look no further than the team at Braintrust. I was fortunate enough to be introduced to them about 15 months ago and this team has made an incredible impact on our sales, marketing and operations teams.
Matt Aston, CEO GPRS
It became very apparent early on that Braintrust could really help us grow our business. Their attention to detail, structured programs, project management, commitment to the partnership and execution of deliverables has been second to none. As a result, we progressed from what was initially a marketing consulting agreement to a fullblown partnership including NeuroMessaging™, NeuroSelling®, and NeuroCoaching™ for the second half of the year.
Brandon Sorensen, VP Sales & Marketing, Dynapower
NeuroCoaching™ helped my team translate neuroscience principles into a practical model that will have a sustaining impact on team member development and performance. We were looking for a sustainable coaching model and we got it. As a team, we crystallized a foundational vision for our business unit, each leader, and our employees. The program will take us from a good company to a great leadership organization. Thanks to the Braintrust team.
Tres Johnson, VP of Psychiatry Sales, Lundbeck
You Ask. We Answer.
We'll always shoot you straight.
What does your typical engagement look like?
All engagements begin with an exploration into the goals of your organization. Based upon that discovery, we will collaborate with you to co-create the right program to meet your needs and achieve your goals, whether sales (NeuroSelling®), coaching (NeuroCoaching™), or a customer support team (NeuroServing™). All programs have a strong core of application and activation, which includes skills training and 1:1 coaching.
Do you have a performance guarantee?
Is there a minimum investment for your programs?
Engagements vary significantly depending on the type of program and the number of associates included in a program. As a foundation, it is safe to expect a minimum investment of $100,000 and for our larger clients, we have delivered engagements of over $1M+. Bottom line, we can support engagements of multiple sizes in numerous industries.
What’s the experience level of your team?
We have built a unique combination of Academia (Ph.Ds), past Enterprise B2B Executives, and world-class certified coaches and facilitators that have delivered thousands of hours of Braintrust-certified content. Our executive team held senior-level positions in multiple industries in previous organizations prior to joining Braintrust. We have a combined 112+ years of B2B Leadership experience on our team.
How much of a time commitment do your programs require?
As with the investment question, engagements vary depending on the type of program, However, our live training sessions are never longer than two days, our virtual sessions are typically two hours or less and our 1:1 coaching sessions are generally an hour.
Do you have any proof or evidence of the results from implementing one of your programs?
Yes! In fact, we conducted a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program. 108 out of 135 sales representatives showed an increase in total revenue over baseline. Total revenue across the group increased by $615,816 per month and over a 12-month period, total revenue increased by $7,389,792 versus baseline. For additional details, please click on the link to access and download the report here.
