The "Mind What Matters" Blog
Insights focused around sales enablement and leadership from Braintrust.
The "Mind What Matters" Blog
Insights focused around sales enablement and leadership development.
The Impact of Cognitive Biases on Sales: Recognizing and Counteracting Biases in Buyer Behavior
The Impact of Cognitive Biases on Sales: Recognizing and Counteracting Biases in Buyer Behavior In the intricate world of B2B sales, understanding buyer behavior is paramount to closing deals and building long-term relationships. One of the most significant factors influencing buyer behavior is cognitive biases—systematic
The Science of Asking Effective Sales Questions: What is Instinictive Elaboration
Asking Great Questions: What is Instinctive Elaboration? This morning, I was deeply immersed in a project, fully focused on the task at hand. You know the feeling—completely engrossed, blocking out everything else. As I meticulously worked through a spreadsheet, a colleague interrupted me with an
Cross-Functional Collaboration: Integrating Sales with Marketing and Customer Service
In the complex ecosystem of B2B sales, the integration of sales, marketing, and customer service plays a crucial role in driving business success. Cross-functional collaboration is not just a strategy but a necessity in today’s interconnected business environment where customer experience often dictates the competitive
The Neuroscience of Value Perception: How to Communicate Value Effectively
The Neuroscience of Value Perception: How to Communicate Value Effectively In the competitive landscape of B2B sales, the ability to effectively communicate value can be the deciding factor in winning or losing a deal. Understanding the neuroscience behind value perception offers powerful insights into how
Mastering the Art of Relationship Building in Sales
Mastering the Art of Relationship Building in Sales In the competitive world of sales, building strong, lasting relationships is not just an advantageous skill—it’s essential for success. Imagine navigating your day, meeting with customers and clients, knowing that each interaction holds the potential to set
How to Leverage Social Media for Sales Success
Social media has completely reshaped the way businesses connect with their customers, offering an unprecedented platform for sales professionals to reach and engage with potential clients. With billions of active users across various platforms, the potential for driving sales success through social media is vast.
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning
