Information Asymmetry Is Gone. Now What?
Information Asymmetry Is Gone. Now What? | Braintrust Home › Blog › Information Asymmetry Is Gone. Now What? B2B Buyer Behavior Information Asymmetry Is Gone. Now What? Zach Strauss Chief Marketing Officer, Braintrust April 2, 2026 14 min read Zach Strauss Chief Marketing Officer, Braintrust 14 min remaining Connect on LinkedIn Zach Strauss Chief Marketing […]
The Death of the Linear Sales Process
The Death of the Linear Sales Process: Why Funnel Thinking is Costing You Deals in 2026 | Braintrust Home › Blog › The Death of the Linear S… NeuroSelling & Revenue Strategy The Death of the Linear Sales Process: Why Funnel Thinking is Costing You Deals in 2026 Zach Strauss Chief Marketing Officer, Braintrust April […]
Skills vs. Behaviors: The Training Gap Nobody Talks About
Skills vs. Behaviors: The Training Gap Nobody Talks About | Braintrust Home › Blog › Skills vs. Behaviors: The Training Gap Nobody Talks About NeuroSelling & Sales Enablement Skills vs. Behaviors: The Training Gap Nobody Talks About Zach Strauss Chief Marketing Officer, Braintrust March 18, 2026 12 min read Zach Strauss Chief Marketing Officer, Braintrust […]
Why Your Sales Training ROI Is a Fiction
Why Your Sales Training ROI Is a Fiction | Braintrust Home › Blog › Why Your Sales Training ROI Is a Fiction NeuroSelling & Sales Enablement Why Your Sales Training ROI Is a Fiction Zach Strauss Chief Marketing Officer, Braintrust March 16, 2026 11 min read Zach Strauss Chief Marketing Officer, Braintrust 11 min remaining […]
Braintrust 2025 Inc 5000
We’re proud to share some exciting news: Braintrust has been recognized on the prestigious Inc. 5000 list for 2025, honoring the fastest-growing privately held companies in the United States. This achievement reflects our rapid growth, measurable client impact, and unwavering commitment to transforming sales teams into high-performance growth engines. “Our mission has always been to […]
Why Traditional Sales Training Does Not Work
Why Traditional Sales Training Doesn’t Work: Leveraging Behavioral Psychology and Neuroscience for Effective Communication Traditional sales training has long been the backbone of professional development for sales teams. Companies invest millions in these programs, hoping to arm their salespeople with the skills and techniques needed to close deals and drive revenue. However, despite the extensive […]
Lighting Up Your Enterprise Sales Training: Lessons from Fireworks and the 4th of July
As fireworks illuminate the night sky on the 4th of July, they symbolize more than just the celebration of American independence. They offer a vivid metaphor for the explosive potential of well-executed enterprise sales training. Just as fireworks require precision, timing, and expert handling to create a breathtaking display, effective sales training programs need careful […]
