The work, in their words.

In just 6 months our $5B global security company used the Braintrust AI coaching tool and saw a 29% improvement in Problem Quantification, the skill that empowers reps to quantify a prospect's pain in financial terms, leading to larger deal sizes and stronger margin protection, and a 12% average improvement across all sales skills.

It helped me show up as a more constructive and more impactful teammate than I had in the past. That was a lot of the feedback I got on my annual performance review… and I received a performance award.

Our company has already reached 50% of its annual target with 8 months remaining. This success is driven by a 45% improvement in how our reps uncover and prioritize prospect goals and a 20% overall increase in sales skills, both of which are accelerating deal cycles and fueling their ahead-of-pace results.

I thought this training was excellent definitely some of the best sales training I've experienced in my career. I came in skeptical because it was unknown but it absolutely resonated with me because I'm doing a lot of personal self-discovery work right now as well.

The client shared how they are preparing for a major industry conference. Instead of just a booth, they created an immersive experience in a dedicated conference room. As they walked their sales team through it, one of them said, "you just built the Braintrust NeuroSelling Wheel." The experience was designed to guide prospects through the 6Ps as they move through the room, bringing the framework to life in a tangible way and their sales team instantly picked up on it.

The work we did on standards of excellence gave me a framework I could refine and share with my manager, demonstrating value not just for my role, but for the team. That work was then expanded to support a shift toward a more centralized model, and I was able to bring those standards to the team, helping positively influence others, including those who were initially less enthusiastic about the change.

I was beyond impressed with Braintrust team from the moment they walked in the door. They were fully engaged and as much as they were "presenting" content at times, their ability to listen and immediately apply our real stories into their content on the fly was absolutely Best in Class!!

During the kickoff meeting, the senior leader from our company specifically praised the team's promptness, professionalism, and execution, and shared their excitement and confidence about partnering with Braintrust.

Thank you very much for arranging time for us with Dan to discuss 'Executive Presence'! I get a ton out of Dan's insight, guidance and PREPARATION! I really appreciate Dan's discussion and am thankful the company puts resources toward our professional development! 5 stars!!!

Extremely helpful and applicable. I implemented some of the suggested approaches in a conversation I had today. I could instantly hear his stress level at the start of the conversation. He wants to succeed, but we identified that his focus on how to get there may not be the most productive. I could hear his stress level decreasing as the conversation went on. I look forward to sharing more on our next call. Again, very helpful and applicable.

I thought you might enjoy seeing some of the feedback we've received from both a District Manager and Representative about the impact NeuroCoaching® is having on the team. Their comments highlight how the NeuroSelling® framework and focused coaching are truly resonating, strengthening customer relationships, and driving meaningful results. It's always rewarding to see these principles making such a tangible difference in the field. Hope you find their perspectives as encouraging as I did!

Dan was an impactful facilitator who provided an environment where we could share and be vulnerable and encouraged us to look at our roles in a different way. I highly recommend Dan and Braintrust.

As a new manager, I found this invaluable. I often look for a structure that gives me a learned foundation to work off. This gives me more confidence in having these conversations and coaching confidently.

Dan was fantastic. He created a open and comfortable environment right from the start that allowed our group to be vulnerable and really feed off of each other. The blend of content and practical usage was great. This training was extremely impactful and has motivated me to be a better trainer, leader and coach. Thank you!

Coaching added discipline to creating better habits and remembering what's really important. I would easily default back before, this helped me make it a habit.

I was enjoying playing around with creating some different personas, but also the objections that I was less comfortable with. So it forced me into the situation where I was going to see how hard they were going to dig in on that stuff. It gave me just enough of, a wince that I knew in preparing for some of my meetings last week. I wasn't going to allow myself to walk in without feeling more comfortable with those things.

Dan is extremely engaging and great at delivering concepts as it directly relates to our role/organization. I always have multiple takeaways/actionable items from the sessions with Dan and this group.

The Coaching Climate Assessment painted a clear picture for me on areas of opportunity. Going through those results during the live training was super helpful. Learning more around how values fit into coaching on both sides of the conversation.

It will help me learn more about my team members and help to develop them better as sales people. It will make me better understand what drives them.

I thought this was extremely beneficial! It allowed me to reflect on the current state of communication within the team, and then leave with a clear plan on where to go next / what to focus on.

The importance of standards and perspectives was very eye-opening. I am excited to start incorporating these into my training sessions and daily conversations as soon as possible.

Matt was absolutely wonderful. I loved how he opened up and shared his story. He was very easy to connect with, and his humor kept things light and fun. He pushed us to be engaged without us realizing it.

Matt was very approachable and relatable in the science of selling and demonstrating the topics covered. Understanding the why and what behind the objectives was very valuable. Great resources that can be applied and practiced.

Overall EXCELLENT time spent and wish we could do more to dig in - so many fascinating topics that felt like we only scratched the surface!

I've used the AI practice a few times before calls, and it's helpful to just get the words out before you get on the phone with somebody to run through it. So I found that to be beneficial.

Anchoring is the most prevalent and memorable at the moment but I believe there is going to be many other valuable things as I let the information settle in and I work to reinforce it in my life.

Today was fantastic. In just a few hours, I am feeling energized and inspired to bring what I learned back to my team and the broader org.

I am in Procurement and Sales however there were parts of the training that could be applied to my role and daily life as well. Finding the bond that connects you to the other person seems key to a lasting partnership and that is something that applies to every role. Also, rephrasing questions away from "what" and "how". That will take time to learn but I feel it will make a big impact.

It's really nice to use it and get the analytics. But if you really want to push yourself and see how, how clear am I really coming across? Go back and watch your video. It's hard to do. I think you get into your groove and you get so used to doing it, you stop thinking about how does this come across to the customer?

Really appreciate your help and support guiding the conversation, keeping the energy up and capturing the output, it made the meeting run extremely well. Much appreciated.

It will allow me to not jump straight into the solution but work on understanding the problem or pain point instead of assuming I know the pain point.

I will be more conscious of truly listening to the clients and providers I interact with, and ensuring my approach is tailored to the clients' goals and interests.

I'm a very analytical person. I think the techniques taught will help me connect with people on a more emotional level and help me connect with people that don't automatically vibe with my natural communication style.

Considering the why for things I do vs just what I do. I will also work to build more of a connection on the front end and tell the story more efficiently.

The training has encouraged me to think differently about where my customer inactions are and how I can improve my interactions and conversations through effective communication.

I will seek to understand my customers' goals, position how my products help to achieve those goals and share more about my personal story instead of keeping it "all business.

I thought the use of our time overall was very efficient. Standards of excellence is something our team could be better about, so more time on that could've been helpful.

This training will help me to understand my customers in a personal and professional manner. By asking the right questions and establishing the anchor, we are able to help the customer achieve their goals.