NeuroSelling 2.0: Mastering the Customer Conversation Using the Surprising Science of Decision-Making
NeuroSelling® is more than just theory—it’s a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering.
In this revised edition, you’ll learn specific strategies to overcome the constraints of digital channels while leveraging their unique advantages, as well as how to integrate the power of VR/AR and AI alongside the proven NeuroSelling process. You’ll also see the NeuroSelling principles in action with four new case studies showcasing the power of neuroscience-backed principles in sales.
NeuroSelling 2.0 isn’t just an update—it’s a complete reimagining of what’s possible when you truly align your sales approach with how the human brain actually makes decisions.
NeuroCoaching: Mastering Situational Coaching Conversations | The Neuroscience Behind High-Performing Leaders
Communication impact is at the heart of every great coaching conversation. Yet across industries, engagement continues to decline, turnover is skyrocketing, and leaders struggle to communicate with clarity and purpose. Every year brings a new wave of leadership books, yet little seems to change. Why?
NeuroCoaching® offers a powerful alternative.
Rooted in neuroscience, emotional intelligence, behavioral psychology, and decades of real-world coaching practice, this book introduces a proven framework for transformational leadership communication. Developed by Dan Docherty, PhD, and Jeff Bloomfield, NeuroCoaching distills world-class research and thousands of hours of coaching into a clear and compelling road map for leaders at every level.
This is not a self-help book. It’s a journey-based guide to mastering the moments that matter through conversations that build trust, elevate performance, and create lasting impact.
Whether you’re leading a small team or an entire organization, this book will help you turn insight into action and build a culture where communication fuels connection and performance.
If you’re ready to stop managing and start coaching with purpose, NeuroCoaching will show you how to move from theory to activation, one conversation at a time.
Performance Driven Training Companies Of The Future Look Like Us
Don't take our word for it
If you are looking for ELITE growth partners for your company, look no further than the team at Braintrust. I was fortunate enough to be introduced to them about 15 months ago and this team has made an incredible impact on our sales, marketing and operations teams.
Matt Aston, CEO GPRS
It became very apparent early on that Braintrust could really help us grow our business. Their attention to detail, structured programs, project management, commitment to the partnership and execution of deliverables has been second to none. As a result, we progressed from what was initially a marketing consulting agreement to a fullblown partnership including NeuroMessaging, NeuroSelling, and NeuroCoaching for the second half of the year.
Brandon Sorensen, VP Sales & Marketing, Dynapower
NeuroCoaching® helped my team translate neuroscience principles into a practical model that will have a sustaining impact on team member development and performance. We were looking for a sustainable coaching model and we got it. As a team, we crystallized a foundational vision for our business unit, each leader, and our employees. The program will take us from a good company to a great leadership organization. Thanks to the Braintrust team
Tres Johnson, VP of Psychiatry Sales, Lundbeck
