Authentic Customer Conversations In The Age Of AI - Why They Still Matter
Amid an ever-evolving and shifting business landscape, the role of AI in B2B sales has garnered significant attention and focus. It is a hot topic, and rightly so! The intersection of AI and B2B sales isn’t just about leveraging technology; it’s about optimizing workflows, enriching customer relationships, and ultimately driving better business outcomes. This ongoing evolution continues to shape the future of how B2B transactions are conducted and relationships are forged.
In this article, we will discuss how:
- AI has a place and it isn’t going away.
- Communication mastery is critical to relationship-building.
- A proven and executable approach to communication sets the stage for high performance.
The best communicators are storytellers.
Learn how to move from being a story “reporter” to an engaging storyteller.
In Story-Based Selling: Create, Connect, and Close, you’ll learn that it’s really no mystery why some people are better at sales than others. People buy from people they trust. They trust people they like, and they like people they connect with. Storytelling is the best way for salespeople-and all of us-to immediately connect to a customer’s feelings of trust and the desire to change. By telling a story, we can immediately connect to a customer’s less skeptical emotional brain and drive away their fear of being sold. In this book, Jeff tells his own engaging stories while teaching step-by-step techniques of intentional storytelling-to create a fast connection with the listener, no matter who is buying or what a person wants to sell.
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If you are looking for ELITE growth partners for your company, look no further than the team at Braintrust. I was fortunate enough to be introduced to them about 15 months ago and this team has made an incredible impact on our sales, marketing and operations teams.
Matt Aston, CEO GPRS
It became very apparent early on that Braintrust could really help us grow our business. Their attention to detail, structured programs, project management, commitment to the partnership and execution of deliverables has been second to none. As a result, we progressed from what was initially a marketing consulting agreement to a fullblown partnership including NeuroMessaging, NeuroSelling, and NeuroCoaching for the second half of the year.
Brandon Sorenson, VP Sales & Marketing, Dynapower
NeuroCoaching™ helped my team translate neuroscience principles into a practical model that will have a sustaining impact on team member development and performance. We were looking for a sustainable coaching model and we got it. As a team, we crystallized a foundational vision for our business unit, each leader, and our employees. The program will take us from a good company to a great leadership organization. Thanks to the Braintrust team
Tres Johnson, VP of Psychiatry Sales, Lundbeck
