Improving Promotional Effectiveness in Life Science Brand Marketing

Effectiveness in promoting pharmaceutical products is a crucial focus for marketing and sales leaders in the life science industry. A quick search on Google yielded over 92 million potential sources of information on this topic. Here are key insights and factors I found during my research: Relevance: Messages must address the specific needs, concerns, and […]

Why Your Hiring Strategy Might Be Failing

Regardless of the business, leaders are continually challenged by hiring the best talent to increase a company’s efficiency, productivity, and results.   For me, this meant spending years collaborating with numerous commercial leaders identifying the critical capabilities necessary for a new hire to partner with healthcare providers. During this time, we built and rebuilt job descriptions […]