Braintrust Named to Selling Power Magazine’s Top Sales Training Companies 2024 List for Second Consecutive Year
MASON, Ohio – May 18, 2024 — Braintrust is pleased to announce that it has once again been selected as a member of Selling Power’s 2024 List of Top Sales Training Companies. Braintrust Founder and CEO, Jeff Bloomfield, stated, “We are honored to be included in Selling Power’s list of Top Sales Training Companies for […]
Training and Development: Core Pillars of Sales Enablement
In the dynamic world of B2B sales, the significance of training and development cannot be overstated. These are the core pillars of sales enablement, critical for equipping sales teams with the necessary skills and knowledge to succeed in today’s competitive landscape. As a B2B sales expert, I have witnessed how effective training and development not […]
How To Better Activate Sales Training Skills
When you think about your last sales training session, how much of the learning and skills did you or your team apply? The statistics around this subject are quite discouraging. 70% of employees report that they don’t have mastery of the skills needed to do their jobs and only 12% of employees apply new skills learned in L&D […]
The Future of B2B Sales Training: Adapting to a Changing Business Landscape
In the ever-evolving world of business-to-business (B2B) sales, staying ahead of the curve is not just an advantage – it’s a necessity. As a B2B sales expert, I’ve observed rapid changes in the market, technology, and buyer behaviors, all of which are reshaping the landscape of sales training. The future of B2B sales training lies […]
Preparation: Your Greatest Differentiator
Growing up, our weekends were synonymous with home improvement projects. Whether it was a task assigned by my mother or a spontaneous endeavor, my father’s meticulous preparation set the tone for success. Take, for instance, the time he tackled replacing a three-foot section of baseboard heating in our basement. Before reaching for a single tool, […]
The Role of Leadership in Driving Effective B2B Sales Training
As B2B sales leaders, we’ve witnessed firsthand the transformative power of effective sales training. However, the success of any training program is heavily influenced by the role played by leadership. In the B2B sector, where sales processes are complex and high-stakes, leaders must not only endorse but actively drive training initiatives. This blog explores how […]
Improving Promotional Effectiveness in Life Science Brand Marketing
Effectiveness in promoting pharmaceutical products is a crucial focus for marketing and sales leaders in the life science industry. A quick search on Google yielded over 92 million potential sources of information on this topic. Here are key insights and factors I found during my research: Relevance: Messages must address the specific needs, concerns, and […]
Measuring the Impact of B2B Sales Training on Business Growth
In the B2B sector, where sales cycles can be long and complex, the effectiveness of your sales force is paramount. B2B Sales training programs are often seen as a key investment in enhancing this effectiveness. However, the real value of these programs lies in their measurable impact on business growth. The following is a guide […]
Sages on Stages
The Harmony of Life: A Milestone Episode I recently had the privilege of producing the landmark 100th episode of the Driving Change Podcast, hosted by Jeff Bloomfield. In order to pull out all the stops for this episode, our team reached out to three of the most influential leadership coaches in all of United States. […]
Developing and Building Leadership Coaching Muscle
An organization is like a body, with managers as the musculoskeletal system providing structure, support, and direction. Like any system, what you put into it matters, so companies that invest in leadership coaching reap benefits throughout their corporate physique. Though it takes commitment to foster a coaching culture, the long-term gains make it a worthy […]
