Under pressure, sellers don’t rise to the level of your expectations, they fall to the level of their habits.
Today’s B2B buying process has become more and more complex with, in many cases, up to 10 stakeholders involved in the decision.
We’ve evaluated over 5,000 seller/buyer interactions over the past decade and have determined there are six major impact “moments” that take place every time a seller interacts with a buyer, regardless of where they are in the buyer journey.
The problem? Sellers don’t know these moments even exist, let alone how to intentionally navigate them with communication precision that drives action.
"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."
Steve L. - CRO
You’ve invested significant resources into sales enablement tools and tech
You’ve likely even committed to a sales “methodology” or process (of which most sellers rarely follow) but as it turns out, these aren’t the reasons salespeople get stuck and buyers return to status quo.
The #1 reason? How they actually communicate.
We’ve studied the neuroscience and behavioral psychology of decision-making for the past two decades.
As it turns out, there are very specific areas of the brain that activate when trust is present and yet again other areas that become active during change resistance and conversely, an urgency to take action.
What if your salespeople not only understood these areas, but were equipped with the communication habits to unlock these areas of the brain in each and every customer conversation?
neuroselling®
Welcome To NeuroSelling®
NeuroSelling® is our flagship end-to-end sales training program designed to drive revenue, increase sales performance, and ensure an ROI for our clients.
NeuroSelling® broken into a three phase program:
“Map the Mind. Master the Moment. Move the Buyer.”
Phase 1:
Decode The Mind Of Your Customer
Through in-depth customer interviews and buyer psychology analysis, we uncover how your prospects experience their day, make decisions, and define success.
We translate that insight into visual storyboards that show your sales team how to walk in their customer’s shoes—and how to use those insights to open up radically better discovery conversations.
Phase 2:
Rewire Your Sales Team
Now that we’ve decoded your buyer’s brain, it’s time to train your team to align with it. In this phase, we teach the science of decision-making—how the biology, psychology, and physiology of the brain shape every buying conversation.
Then, we bridge insight to action. Using the custom storyboards and message playbooks from Phase 1, we train your team to deliver conversations that resonate. This includes guided practice in the full NeuroSelling® six-step framework.
Phase 3:
Reinforce the Skills, Hardwire the Habit
We turn training into transformation through live coaching, peer feedback, and AI-powered simulation tools that ensure reps are practicing the right skills in the right way.
Our proprietary reinforcement plan builds confidence and consistency—so the new communication habits stick under pressure.
From SMB to Enterprise, over 100+ industry-leading companies are widening the sales gap via NeuroSelling®
Program Delivery Options
old school Sales Training Programs Are broken
It’s time for a newer, Neuroscience supported approach.
$200MM Increase In Year over Year Sales
See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.
A Bookings increase From $43.6MM To $88.7MM
See how we helped a clean energy storage company rethink their approach to selling.
30% Increase In Sales Performance
See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.
Let's Drive Successful Sales Outcomes
We've helped hundreds of companies overcome challenges around sales performance. It all starts with a 30-minute conversation. Fill out the form below and a team member will be in touch.
Neuroselling®
Top Sales Teams Close More Deals With NeuroSelling®
We’re the leading provider of neuroscience-backed sales training programs that are designed to drive revenue, top sales performance, and ROI for our clients.
Our custom training programs result in long-lasting behavior changes and measurable results, whether training is delivered in person or through our proven instructor-led, virtual sales training options.
- Not enough revenue growth or top-line sales?
- Length of your sales cycle increasing?
- Too many missed cross-selling opportunities?
Over 100+ industry-leading companies are widening the sales gap against their competition with Braintrust.
Over 80% of Companies Say Sales Training Did Not Work For Them
That problem’s been solved…with Neuroscience. We’ve identified the required selling behaviors that shorten sales cycles, drive top-line revenue, and create a culture of top performers.
Do your prospects see your sales team as different?
72%
Deals Lost
72% of B2B sales deals end in "No" or "No Decision"
87%
Feel Misunderstood
87% of clients feel salespeople do not comprehend their wants
33%
Lack of Trust
Less than 33% of salespeople are viewed as trustworthy
How Is Braintrust Changing The Customer Conversation?
Our NeuroSelling® methodology takes your current sales process and optimizes it so your Sales Reps understand fully How & Why your customers make decisions. This allows your Reps to be situationally fluent in every conversation and maximize every interaction.
Our Benefits
What can you expect from our neuroscience-backed sales training programs?
Evidence-Based
Our programs are research and evidence-based and apply the latest in neuroscience and behavioral psychology.
Experienced Trainers
Our coaches and trainers have decades of sales leadership and coaching experience.
Award Winning Programs
We’ve been a named one of Selling Power's Top 20 Sales Training Company year after year.
ROI Focused
ROI focused? We absolutely are. No one else offers an ROI Guarantee on their services like we do.
Our NeuroSelling® Sales Training Program
A proven, three-phase situational selling program built on the neuroscience of customer decision-making conveyed through innovative storytelling techniques.
Phase 01
87% of B2B Buyers reported that sales people don’t really understand their needs. To influence buyers, you have to know how they think, feel, act, behave and make decisions.
We interview your ideal buyers using our NeuroMessaging™ process and build storyboards that give you a clear understanding of these buying triggers.
Phase 02
Most salespeople communicate “intuitively” but not “intentionally” and therefore not “consistently.”
In this phase, we teach your salespeople how to maximize every sales conversation using the neuroscience of building trust and driving urgency to change.
This training is consistently described as “the most impactful training I’ve ever had in my career and completely different than any other sales training.”
Phase 03
Sales training programs fail because 90% of the content is lost after just a few weeks.
Why? Because the skill never became a habit. Repetition with expert reinforcement coaching drives consistent and sustained results.
Hear What Our Clients Say About Us
Performance Driven Training Companies Of The Future Look Like Us
Don't take our word for it
If you are looking for ELITE growth partners for your company, look no further than the team at Braintrust. I was fortunate enough to be introduced to them about 15 months ago and this team has made an incredible impact on our sales, marketing and operations teams.
Matt Aston, CEO GPRS
It became very apparent early on that Braintrust could really help us grow our business. Their attention to detail, structured programs, project management, commitment to the partnership and execution of deliverables has been second to none. As a result, we progressed from what was initially a marketing consulting agreement to a fullblown partnership including NeuroMessaging™, NeuroSelling®, and NeuroCoaching™ for the second half of the year.
Brandon Sorensen, VP Sales & Marketing, Dynapower
NeuroCoaching™ helped my team translate neuroscience principles into a practical model that will have a sustaining impact on team member development and performance. We were looking for a sustainable coaching model and we got it. As a team, we crystallized a foundational vision for our business unit, each leader, and our employees. The program will take us from a good company to a great leadership organization. Thanks to the Braintrust team.
Tres Johnson, VP of Psychiatry Sales, Lundbeck
You Ask. We Answer.
We'll always shoot you straight.
What does your typical engagement look like?
All engagements begin with an exploration into the goals of your organization. Based upon that discovery, we will collaborate with you to co-create the right program to meet your needs and achieve your goals, whether sales (NeuroSelling®), coaching (NeuroCoaching™), or a customer support team (NeuroServing™). All programs have a strong core of application and activation, which includes skills training and 1:1 coaching.
Do you have a performance guarantee?
Is there a minimum investment for your programs?
Engagements vary significantly depending on the type of program and the number of associates included in a program. As a foundation, it is safe to expect a minimum investment of $100,000 and for our larger clients, we have delivered engagements of over $1M+. Bottom line, we can support engagements of multiple sizes in numerous industries.
What’s the experience level of your team?
We have built a unique combination of Academia (Ph.Ds), past Enterprise B2B Executives, and world-class certified coaches and facilitators that have delivered thousands of hours of Braintrust-certified content. Our executive team held senior-level positions in multiple industries in previous organizations prior to joining Braintrust. We have a combined 112+ years of B2B Leadership experience on our team.
How much of a time commitment do your programs require?
As with the investment question, engagements vary depending on the type of program, However, our live training sessions are never longer than two days, our virtual sessions are typically two hours or less and our 1:1 coaching sessions are generally an hour.
Do you have any proof or evidence of the results from implementing one of your programs?
Yes! In fact, we conducted a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program. 108 out of 135 sales representatives showed an increase in total revenue over baseline. Total revenue across the group increased by $615,816 per month and over a 12-month period, total revenue increased by $7,389,792 versus baseline. For additional details, please click on the link to access and download the report here.
