Are You Getting Left Behind? The B2B Social Selling Wave

Person using a tablet to access digital resources related to sales enablement and leadership development, with a coffee cup in the foreground.

In 2002, Reid Hoffman and a few of his buddies came over from Paypal and SocialNet to start a networking site called LinkedIn. They knew people had extensive networks of people with whom they had built trust over several decades. After all, people buy from people they trust. What started with just 6,000 users the […]