Sensory Selling: Engaging Multiple Senses to Enhance Customer Recall
In a crowded marketplace, being memorable is everything. And yet, most sales experiences still rely heavily on logic, data, and words. Here’s the problem: words alone rarely stick. The human brain is wired for multisensory engagement—it recalls feelings, experiences, and sensations far more vividly than it remembers facts. That’s where sensory selling comes in. Rooted […]
