NeuroSelling® Changed Everything I Thought I Knew About Sales

Thoughtful man in a light blue shirt, seated at a desk with a laptop, contemplating sales strategies and buyer psychology, with a notepad and a chart showing growth trends nearby.

When I first joined Braintrust, I came from a world of sales training programs. I had spent over a decade immersed in frameworks, methodologies, roleplays, and sales scripts, good ones, even great ones. I’d worked with talented reps and teams across industries. But if I’m being honest, I’d also seen how quickly those “breakthrough” techniques […]