AI in Sales: How Neuroscience Makes Conversations More Human

Brain graphic with digital circuitry, arrows indicating growth, and handshake symbol, representing AI's role in enhancing sales through neuroscience and human connection.

Sales has always been about people – building trust and personal connections. It might sound ironic, then, that artificial intelligence (AI) is actually helping make sales conversations more human. Yet that’s exactly what’s happening. A recent study of 1,500 companies using generative AI for sales found it makes sales more human, not less. Instead of […]