When Accuracy Isn’t Enough: The Neuroscience of Connection in Pharma Sales
When Accuracy Isn’t Enough: The Neuroscience of Connection in Pharma Sales A few months ago, a pharmaceutical rep named Melissa walked into a physician’s office with the kind of confidence only years of training can build. She knew every molecule, every contraindication, every line of the approved script by heart. Her slides were flawless. Her […]
