Sales Training Programs

We Have Increasing Sales Performance Down To A Science

You’re here because there’s a feeling—maybe clear, maybe subtle—that something isn’t working as it should in your sales organization.

Maybe your team is struggling to meet targets, you’re losing market share to well-trained competitors, you’re missing revenue opportunities due to a lack of cross-selling or upselling, or you’re experiencing other headwinds. 

You want your customers or clients to change and choose you, but if you don’t change how your team sells to them, your revenue numbers won’t change either. 

Steve Lewis Headshot

"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."

Steve L. - CRO

Companies Trained
0+
Salespeople Upskilled
0+
In Pipeline Value Generated
$0+

Your sales team is fighting an uphill battle

Companies that implement sales training programs experience 50% higher net sales per employee than those without.

We’ve identified the required neuroscience-backed selling behaviors that shorten sales cycles, drive top-line revenue, and create a culture of top performers.

From SMB to Enterprise, over 100+ industry-leading companies are widening the sales gap against their competition

Programs For Every Sales Headwind

AI is transforming sales. But here’s what it isn’t doing: building trust, reading emotion, adapting in real time to a buyer’s tone and body language, or navigating complex human dynamics inside an account. In short—AI isn’t closing deals. People are.

That’s where we help you win. Our programs are built to optimize the one thing AI can’t replace—your team’s ability to communicate, build trust, and move buyers to action in those critical moments of human interaction.

Facing a headwind not listed here? 

No problem, more than half of our engagements end up being focused around a specific set of headwinds you may be looking to solve.

When sales teams repeatedly fall short of targets, leaders apply our program to help reps refine their prospecting, qualification, and closing skills to reliably improve win rates.
Sales processes that vary wildly from rep to rep make it difficult to predict outcomes, replicate success, and measure performance. Training ensures a standardized, repeatable methodology and best practices across the team.
If a team regularly loses deals or stalls out at certain stages (like demos, presentations, or negotiations), specialized training can address those specific skills—improving objection handling, strengthening value propositions, and honing negotiation tactics.
When reps pitch a product or service inconsistently, prospects receive mixed signals about value and brand. Training that focuses on unified messaging and compelling storytelling ensures reps speak with a cohesive voice and communicate clear value.
Sometimes frontline managers and team leads don’t have the tools or frameworks for continuous coaching. Our program includes manager training for coaching, feedback, and skill reinforcement.
A lengthy on-boarding process or high new-rep turnover is costly. Sales leaders pull us in to develop a comprehensive, structured training program that accelerates new reps’ path to full productivity and consistent performance.

What You Can Expect From Our Programs

Evidence-Based

Our programs are research and evidence-based and apply the latest in neuroscience and behavioral psychology.

Experienced Trainers

Our coaches and trainers have decades of sales leadership and coaching experience.

Award Winning

We’ve been a named one of Selling Power's Top 20 Sales Training Company year after year.

ROI Focused

ROI focused? We absolutely are. No one else offers an ROI Guarantee on their services like we do.

Sales Training Delivery Options
From individuals to enterprise engagements, our award-winning programs can be delivered based on your preference and needs.
This delivery option allows for a comprehensive learning environment equipped with role plays, case studies, group discussions, and other interactive activities enabling participants to easily transfer new skills from the classroom to the real world.
 
This delivery method combines the ease of e-learning modules with traditional face-to-face teaching and allows participants to learn at their own pace while providing the benefits of group interaction and individual instruction.
 
Different from typical, self-paced e-learning environments, our online option is delivered by a live Braintrust facilitator, enabling participants to experience the same level of interaction they would in a physical classroom, utilizing technology.
 
 
Our Train-the-Trainer option will certify your internal training staff on the skills, processes, support tools, and methods necessary for the highest quality ongoing, internal delivery.
 
old school Sales Training Programs Are broken

It’s time for a newer, neuroscience supported approach.

$200MM Increase In Year over Year Sales

See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.

A Bookings increase From $43.6MM To $88.7MM

See how we helped a clean energy storage company rethink their approach to selling.

30% Increase In Sales Performance

See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.

Let's Drive Successful Sales Outcomes

We've helped hundreds of companies overcome challenges around sales. It all starts with a 30-minute conversation. Fill out the form below and a team member will be in touch.