Beyond Challenger: How NeuroSelling® Redefines Modern Sales

The Challenger Sale was groundbreaking for its time — it taught us that sellers need to lead with insight, teach for differentiation, and move buyers off the status quo.

But it was built in an era when access to information was scarce, and “teaching” customers something new was a radical idea.

Steve Lewis Headshot

"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."

Steve L. - CRO

Companies Trained
0 +
Sellers Upskilled
0 +
In Pipeline Value Generated
$ 0 +

Today’s buyers are different

They are more informed, more skeptical, and more resistant to “being taught.”

In fact, recent neuroscience shows that when salespeople lead with uninvited insight or try to “challenge” a buyer before trust is established, it triggers the brain’s threat response, creating resistance rather than openness.

If Challenger was built for a world where salespeople were the primary source of insight, NeuroSelling® is built for a world where buyers are already informed — and where how you engage, how you build trust, and how you align with decision making.

Solve Your Sales Challenges

why companies are moving beyond Challenger to NeuroSelling®

NeuroSelling® is built for today’s buying brain — where trust, emotional connection, and how we frame conversations matter more than ever

Science-based → aligned with how the brain makes decisions

NeuroSelling® leverages proven neuroscience on trust, emotional engagement, and decision making — helping sellers structure conversations the brain will embrace, not resist.

Trust-first → because insight without trust doesn’t land

Instead of “leading with insight,” NeuroSelling® builds personal relevance and trust through a series of conversational frameworks — making buyers more open to new thinking.

Buyer-centric, not seller-imposed

NeuroSelling® helps sellers guide buyers to discover their own need for change — rather than telling them what they “should” think, which can backfire in modern sales.

Modern fit for relationship-driven, complex sales

In today’s buying committees, emotional alignment and trust are what drive consensus — NeuroSelling® provides a full framework to engage both individual and group buying brains.

From SMB to Enterprise, over 100+ industry-leading companies are widening the sales gap against their competition with NeuroSelling®

Sales Training That Will Set You Apart

What can you expect from our neuroscience-backed sales training programs?

Evidence-Based

Our programs are research and evidence-based and apply the latest in neuroscience and behavioral psychology.

Experienced Trainers

Our coaches and trainers have decades of sales leadership and coaching experience.

Award Winning

We’ve been a named one of Selling Power's Top 20 Sales Training Company year after year.

ROI Focused

ROI focused? We absolutely are. No one else offers an ROI Guarantee on their services like we do.

Sales Training Delivery Options

Our award-winning sales training programs can be delivered based on your preference and needs. From traditional to blended learning options, we have a solution that works for you and your team.
This delivery option allows for a comprehensive learning environment equipped with role plays, case studies, group discussions, and other interactive activities enabling participants to easily transfer new skills from the classroom to the real world.
 
This delivery method combines the ease of e-learning modules with traditional face-to-face teaching and allows participants to learn at their own pace while providing the benefits of group interaction and individual instruction.
 
Different from typical, self-paced e-learning environments, our online option is delivered by a live Braintrust facilitator, enabling participants to experience the same level of interaction they would in a physical classroom, utilizing technology.
 
 
Our Train-the-Trainer option will certify your internal training staff on the skills, processes, support tools, and methods necessary for the highest quality ongoing, internal delivery.
 

old school Sales Training Programs Are broken

It’s time for a newer, Neuroscience supported approach.

$200MM Increase In Year over Year Sales

See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.

A Bookings increase From $43.6MM To $88.7MM

See how we helped a clean energy storage company rethink their approach to selling.

30% Increase In Sales Performance

See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.

Let's Drive Successful Sales Outcomes

We've helped hundreds of companies overcome challenges around sales and leadership development. It all starts with a 30-minute conversation. Fill out the form below and a team member will be in touch.

Sales leaders

It's time to meet and exceed quota across the entire sales team.

We enable sales leaders to build and maintain high-performing sales teams.

Over 100+ industry-leading companies are widening the gap against their competition with Braintrust.

Equitable Logo
Northeastern Mutual Logo
Merck Logo

We recognize the unique pressure faced by sales leaders to deliver in today's world.

You’re probably grappling with a myriad of challenges that threaten the success and growth of your sales team. Market fluctuations, evolving customer needs, increased competition, and the constant pressure to meet and exceed sales targets are all in a day’s work.

On top of that, rapid technological advancements and the integration of digital tools into the sales process can sometimes feel like a double-edged sword. These tools can complicate strategies and add layers of complexity, even as they promise to streamline your efforts.

We understand that effective, evidence-based sales training is crucial to overcoming these challenges. Our programs are designed to blend the latest technology with human expertise, providing your team with the skills they need to adapt and thrive.

Rotating Ball Icon

Most Organizations Struggle With Similar Sales Barriers

We want to help you change the world you're most likely living in today...

Sales Growth Challenges

  • Sales cycles are getting longer and less profitable
  • Not enough top-line revenue, unit growth, or market share
  • Frequent discounting and price concessions just to get the business
  • Lost revenue due to cross-selling failures or missed opportunities

Do your prospective customers see your company as different?

72%

Deals Lost

72% of B2B sales deals end in "No" or "No Decision"

87%

Feel Misunderstood

87% of clients feel salespeople do not comprehend their wants

86%

No Differentiation

86% of B2B buyers see no real difference between suppliers

Rotating Ball Icon

How We Do It

We divide our proprietary NeuroCommunication™ Performance Platform into two core performance enablement programs designed to leverage current advances in neuroscience and behavioral psychology to transform your teams and leadership into expert, world-class communicators.

Our NeuroSelling® Program

A proven situational selling program built on the neuroscience of customer decision-making conveyed through innovative story-based techniques.

Coaching Icon

Our NeuroCoaching™ Program

A neuroscience-based, situational leadership coaching program proven to drive development and performance.

Customer Service Icon

Our NeuroServing™ Program

A customer support communication program designed to develop trust, deepen connection, and strengthen customer service, support, and relationships.

Rotating Ball Icon

Old School, Traditional Training Programs Are Broken. It's Time For A Newer, Neuroscience Supported Approach.

103%

Year Over Year Bookings Increase

Bookings grew from $43.6M to $88.7M for a client in the clean energy storage & power conversion market.

108 out of 135

Sales representatives showed an increase in total revenue over the baseline reps.

In a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program.

$615,816

Increase in the total income of the Braintrust Trained group per month.

In a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program.

Rotating Ball Icon

Industry Leaders Grow And Differentiate Themselves With Braintrust

Braintrust has partnered with over 100+ industry-leading companies to help them widen the gap against their competition.

Equitable Logo
Northeastern Mutual Logo
Merck Logo

Performance Driven Training Companies Of The Future Look Like Us

Don't take our word for it

White and Black Checkmark

If you are looking for ELITE growth partners for your company, look no further than the team at Braintrust. I was fortunate enough to be introduced to them about 15 months ago and this team has made an incredible impact on our sales, marketing and operations teams.

Matt Aston, CEO GPRS

White and Black Checkmark

It became very apparent early on that Braintrust could really help us grow our business. Their attention to detail, structured programs, project management, commitment to the partnership and execution of deliverables has been second to none. As a result, we progressed from what was initially a marketing consulting agreement to a fullblown partnership including NeuroMessaging™, NeuroSelling®, and NeuroCoaching™ for the second half of the year.

Brandon Sorensen, VP Sales & Marketing, Dynapower

White and Black Checkmark

NeuroCoaching™ helped my team translate neuroscience principles into a practical model that will have a sustaining impact on team member development and performance. We were looking for a sustainable coaching model and we got it. As a team, we crystallized a foundational vision for our business unit, each leader, and our employees. The program will take us from a good company to a great leadership organization. Thanks to the Braintrust team.

Tres Johnson, VP of Psychiatry Sales, Lundbeck

You Ask. We Answer.

We'll always shoot you straight.

What does your typical engagement look like?

All engagements begin with an exploration into the goals of your organization. Based upon that discovery, we will collaborate with you to co-create the right program to meet your needs and achieve your goals, whether sales (NeuroSelling®), coaching (NeuroCoaching™), or a customer support team (NeuroServing™). All programs have a strong core of application and activation, which includes skills training and 1:1 coaching.

Believe it or not, yes we do! With agreed-upon baseline metrics/KPIs as well as 12 months of reinforcement coaching as part of the engagement, if an associate or associates in the organization do not achieve the desired, agreed-upon measurable improvement, Braintrust will continue to provide 1:1 coaching for that associate, at our cost, until they achieve the desired performance and improvement or until the company decides that the individual cannot meet the standard.

Engagements vary significantly depending on the type of program and the number of associates included in a program. As a foundation, it is safe to expect a minimum investment of $100,000 and for our larger clients, we have delivered engagements of over $1M+. Bottom line, we can support engagements of multiple sizes in numerous industries.

We have built a unique combination of Academia (Ph.Ds), past Enterprise B2B Executives, and world-class certified coaches and facilitators that have delivered thousands of hours of Braintrust-certified content. Our executive team held senior-level positions in multiple industries in previous organizations prior to joining Braintrust. We have a combined 112+ years of B2B Leadership experience on our team.

As with the investment question, engagements vary depending on the type of program, However, our live training sessions are never longer than two days, our virtual sessions are typically two hours or less and our 1:1 coaching sessions are generally an hour.

Yes! In fact, we conducted a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program. 108 out of 135 sales representatives showed an increase in total revenue over baseline. Total revenue across the group increased by $615,816 per month and over a 12-month period, total revenue increased by $7,389,792 versus baseline. For additional details, please click on the link to access and download the report here.

Let's Drive Successful Sales Outcomes

We've helped hundreds of leading companies overcome challenges around sales and leadership development. It all starts with a 30-minute conversation. Fill out the form below and a team member will be in touch.