We Have Increasing B2B Sales Performance Down To A Science
You’re here because there’s a feeling—maybe clear, maybe subtle—that something isn’t working as it should in your sales organization.
Maybe your team is struggling to meet targets, losing market share to well-trained competitors, missing revenue opportunities due to a lack of cross-selling or upselling, or more.
We’ve identified the required neuroscience-backed selling behaviors that shorten sales cycles, drive top-line revenue, and create a culture of top performers.
Let's Talk
We’ve helped hundreds of companies overcome challenges around sales. It all starts with a 30-minute conversation.
Trusted By
Comprehensive b2B sales training programs Powered By Neuroscience
You’re here because there’s a feeling—maybe clear, maybe subtle—that something isn’t working as it should in your sales organization.
Maybe your team is struggling to meet targets, you’re losing market share to well-trained competitors, you’re missing revenue opportunities due to a lack of cross-selling or upselling, or you’re experiencing other headwinds.
We’ve identified the required neuroscience-backed selling behaviors that shorten sales cycles, drive top-line revenue, and create a culture of top performers.
"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."
Steve L. - CRO
Your Sales Team Is Fighting An Uphill Battle
- 72% of B2B sales deals end in "No" or "No Decision"
- 87% of clients feel salespeople do not comprehend their wants
- Less than 33% of salespeople are viewed as trustworthy
Yet, companies that prioritize sales training experience 50% higher net sales per employee than those without.
You want your prospects to change and choose you, but if you don’t change how your team sells to them, your revenue numbers won’t change either.
Programs For Every Sales Headwind
Facing a headwind not listed here?
No problem, more than half of our engagements end up being focused around a specific set of headwinds you may be looking to solve.
Get in touch to see if we can help.
Consistently Missing Quota or Revenue Targets
Inconsistent or Underdeveloped Sales Process
Low Win Rates or Poor Conversion at Key Stages
Inconsistent Messaging and Positioning
Effective Manager Coaching and Ongoing Development
Long Ramp-Up Times for New Hires
Over 100+ industry-leading companies are widening the sales gap against their competition
CUSTOM B2B SALES TRAINING PROGRAMS
Programs For Every Sales Headwind
Custom Sales Programs
Facing a headwind not listed here? No problem, more than half of our engagements end up being focused around a specific set of headwinds you may be looking to solve. Get in touch to see if we can help.
Consistently Missing Quota or Revenue Targets
When sales teams repeatedly fall short of targets, leaders apply our program to help reps refine their prospecting, qualification, and closing skills to reliably improve win rates.
Inconsistent or Underdeveloped Sales Process
Sales processes that vary wildly from rep to rep make it difficult to predict outcomes, replicate success, and measure performance. Training ensures a standardized, repeatable methodology and best practices across the team.
Low Win Rates or Poor Conversion at Key Stages
If a team regularly loses deals or stalls out at certain stages (like demos, presentations, or negotiations), specialized training can address those specific skills—improving objection handling, strengthening value propositions, and honing negotiation tactics.
Inconsistent Messaging and Positioning
When reps pitch a product or service inconsistently, prospects receive mixed signals about value and brand. Training that focuses on unified messaging and compelling storytelling ensures reps speak with a cohesive voice and communicate clear value.
Insufficient Pipeline Generation
Generating enough high-quality leads and opportunities is a frequent pain point. Sales leaders come to us to train and give reps better prospecting techniques, social selling strategies, and relationship-building skills to fill and maintain a healthy pipeline.
Effective Manager Coaching and Ongoing Development
Sometimes frontline managers and team leads don’t have the tools or frameworks for continuous coaching. Our program includes manager training for coaching, feedback, and skill reinforcement.
Low Adoption of Sales Tools and CRM
Many companies invest in advanced CRM systems and sales enablement platforms, but if the team doesn’t know how to use them effectively, the organization doesn’t see the ROI. Our training ensures reps consistently leverage the right tools and data for better pipeline management and forecasting.
Long Ramp-Up Times for New Hires
A lengthy on-boarding process or high new-rep turnover is costly. Sales leaders pull us in to develop a comprehensive, structured training program that accelerates new reps’ path to full productivity and consistent performance.
NeuroSelling® Program
Our flagship end-to-end sales program that transforms how your team sells. From first conversation to closed-won in your CRM.
Sales Climate Assessments
Our Sales Climate™ Assessment measures your sales environment to identify areas where salespeople and managers are most effective and where there is room for improvement.
Asking Great Sales Questions
Great questions help you connect with buyers, understand their needs, understand what’s important to them, and help them create better futures for themselves.
Effective Prospecting
Learn the strategies, processes, and skills essential for engaging the modern buyer and building a stronger sales pipeline.
Advanced Negotiation
Our program teaches your team the skills needed to reach favorable solutions for you and your customers.
Sales Process Improvement
Feel like you may have gaps in your sales process that’s slowing down your sales velocity? Let’s fix that.
Technology Enablement
Are you leveraging the right technology to sell effectively? We’ll make sure that’s the case.
Conversational A.I.
Improve your team’s sales communication skills with private, real-time, and judgment-free coaching — powered by AI and supported by humans.
What You Can Expect From Our Programs
Evidence-Based
Our programs are research and evidence-based and apply the latest in neuroscience and behavioral psychology.
Experienced Trainers
Our coaches and trainers have decades of sales leadership and coaching experience.
Award Winning
We’ve been a named one of Selling Power’s Top 20 Sales Training Company year after year.
What You Can Expect From Our Programs
Evidence-Based
Our programs are research and evidence-based and apply the latest in neuroscience and behavioral psychology.
Experienced Trainers
Our coaches and trainers have decades of sales leadership and coaching experience.
Award Winning
We’ve been a named one of Selling Power's Top 20 Sales Training Company year after year.
ROI Focused
ROI focused? We absolutely are. No one else offers an ROI Guarantee on their services like we do.
DELIVERY OPTIONS
Sales Training
Delivery Options
On-site Instructor-Led Training
This delivery option allows for a comprehensive learning environment equipped with role plays, case studies, group discussions, and other interactive activities enabling participants to easily transfer new skills from the classroom to the real world.
On-Demand, Blended Learning
This delivery method combines the ease of e-learning modules with traditional face-to-face teaching and allows participants to learn at their own pace while providing the benefits of group interaction and individual instruction.
Virtual Instructor-Led Training
Different from typical, self-paced e-learning environments, our online option is delivered by a live Braintrust facilitator, enabling participants to experience the same level of interaction they would in a physical classroom, utilizing technology.
old school Sales Training Programs Are broken
It’s time for a newer, Neuroscience supported approach.
$200MM Increase In Year over Year Sales
See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.
A Bookings increase From $43.6MM To $88.7MM
See how we helped a clean energy storage company rethink their approach to selling.
30% Increase In Sales Performance
See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.
