AI and Humans: The Future of Sales
In a world where AI is reshaping every facet of business, from operations to outreach, it’s tempting to believe that automation and intelligence alone will win the sale. We’ve got tools that can analyze buyer behavior, generate pitch decks, write cold emails, and even simulate discovery calls. But here’s the truth every sales leader eventually […]
Integrating Mirror Neuron Insights: Fostering Empathy and Connection in Coaching
Integrating Mirror Neuron Insights: Fostering Empathy and Connection in Coaching It happened during a virtual session with a first-time executive client. She was describing a high-stakes meeting where she felt dismissed and unheard. As she recounted the moment, her voice softened, her eyes shifted down, and she paused mid-sentence. I didn’t interrupt. I just mirrored […]
Braintrust 2025 Inc 5000
We’re proud to share some exciting news: Braintrust has been recognized on the prestigious Inc. 5000 list for 2025, honoring the fastest-growing privately held companies in the United States. This achievement reflects our rapid growth, measurable client impact, and unwavering commitment to transforming sales teams into high-performance growth engines. “Our mission has always been to […]
The Science of Neuroplasticity: Designing Coaching Interventions That Stick
The Science of Neuroplasticity: Designing Coaching Interventions That Stick It’s the coaching dream: a client has a breakthrough in session—insight, clarity, energy—and you both leave feeling momentum. But a few weeks later, nothing’s changed. Old behaviors are back. The team is frustrated. The client is frustrated. And you’re left wondering: What happened? Chances are, it […]
NeuroLeadership Principles Every Coach Should Know
NeuroLeadership Principles Every Coach Should Know A VP of HR once said during a coaching debrief, “It’s not that our leaders don’t care. It’s that they don’t understand what’s happening in the brains of their people—or their own.” That statement stuck with me. Because for all the focus on leadership competencies, communication skills, and personality […]
Coaching for Self-Regulation: Techniques to Master Emotional Control
Coaching for Self-Regulation: Techniques to Master Emotional Control A regional sales leader sat across from me, arms crossed, voice tight. “I know I overreacted,” he admitted. “But in the moment, it just took over. I couldn’t stop myself.” He wasn’t talking about a blow-up. It was more subtle than that—an edge in his tone, a […]
NeuroSelling® Changed Everything I Thought I Knew About Sales
When I first joined Braintrust, I came from a world of sales training programs. I had spent over a decade immersed in frameworks, methodologies, roleplays, and sales scripts, good ones, even great ones. I’d worked with talented reps and teams across industries. But if I’m being honest, I’d also seen how quickly those “breakthrough” techniques […]
AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey
AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey Not long ago, we sat down with the head of commercial strategy at a mid-market biotech firm. Her team had just implemented a new CRM-integrated AI tool designed to personalize follow-up emails after discovery calls. The tech was impressive—fast, accurate, data-rich. But what […]
Overcoming Analysis Paralysis: Simplifying Choices to Drive Buyer Action
Overcoming Analysis Paralysis: Simplifying Choices to Drive Buyer Action A few years ago, we were working with a fast-growing software company that had recently overhauled its product suite. The team was energized. Their demos were packed with functionality, dashboards, data points, integrations—every bell and whistle you could imagine. But there was one problem. Their deals […]
The Power of Mental Models: Coaching Clients to See New Possibilities
The Power of Mental Models: Coaching Clients to See New Possibilities If you’ve coached long enough, you’ve seen it: a high-performing client, capable and respected, sitting across from you, stuck in a belief they’ve never questioned. “I’ve always been this way.”“This is just how I operate.”“That’s not really in my DNA.” In many cases, the […]
