The Correlation Trap: Why Post-Training Revenue Bumps Don’t Mean What You Think
Sales leaders often point to revenue increases following training as proof of ROI. “We implemented the new methodology in Q1, and Q2 revenue was up 15%.” This logic is deeply flawed. Post-training revenue bumps are the correlation trap the assumption that because two events occurred in sequence, one caused the other. In reality, dozens of […]
The Role of Emotional Intelligence in Sales Success
The Role of Emotional Intelligence in Sales Success | Braintrust Home › Blog › Emotional Intelligence in Sales Behavioral Neuroscience & Selling The Role of Emotional Intelligence in Sales Success Zach Strauss Chief Marketing Officer, Braintrust October 17, 2024 9 min read Zach Strauss Chief Marketing Officer, Braintrust 9 min remaining Connect on LinkedIn Zach […]
Overcoming Cognitive Biases in Sales Leadership: Ensuring Fair and Effective Management
Overcoming Cognitive Biases in Sales Leadership | Braintrust Home › Blog › Overcoming Cognitive Biases in Sales Leadership Behavioral Neuroscience & Selling Overcoming Cognitive Biases in Sales Leadership: Ensuring Fair and Effective Management Rob Vujaklija Director of Sales Performance, Braintrust October 5, 2024 8 min read Rob Vujaklija Director of Sales Performance, Braintrust 8 min […]
The Neuroscience of Value Perception: How to Communicate Value Effectively
The Neuroscience of Value Perception: How to Communicate Value Effectively | Braintrust Home › Blog › Neuroscience of Value Perception Behavioral Neuroscience & Selling The Neuroscience of Value Perception: How to Communicate Value Effectively Zach Strauss Chief Marketing Officer, Braintrust August 7, 2024 8 min read Zach Strauss Chief Marketing Officer, Braintrust 8 min remaining […]
