Top Corporate Sales Training Company
Do You Have Sales Down To A Science? We Do.
Imagine knowing exactly what to say, when to say it, and how to say it at every stage of your sales conversations—and watching prospects say yes.
Through years of research in neuroscience and behavioral psychology, we’ve uncovered exactly how the brain makes buying decisions.
We translate that science into simple, digestible sales training that allows sellers and teams to:
- Close more deals without ever feeling pushy, manipulative, or "salesy"
- Walk into every call with quiet confidence—because you know what works
- Gain a genuine competitive advantage—not just another playbook
Whether you’re an individual seller looking for an edge or exploring training for your entire team, you’ve come to the right place.
Let's Talk
We've helped hundreds of companies and thousands of individuals gain an unfair competitive advantage. It all starts with a 30-minute conversation—no pitch, just a real discussion about what's working, what's not, and whether we can help.
Trusted By
We're The unfair advantage behind these sales teams
Why Most Sales Training Doesn't Stick (And What We Do Instead)
Traditional sales training treats your reps like vending machines—insert script, expect output. It’s built on the assumption that if you teach someone what to say, they’ll say it. And for about 30 days, they might.
But buyers don’t make decisions with logic. They make them with emotion and justify with logic after the fact. That’s not opinion—it’s how the brain works.
Our programs are built on that reality. Instead of handing your team a playbook and hoping it survives first contact, we teach them why buyers say yes—the neuroscience of trust, decision-making, and emotional connection.
When your reps understand the machinery behind the conversation, they stop reciting and start adapting.
The result: skills that compound instead of decay. Reps who can navigate any conversation, not just the ones they rehearsed.
What Happens When Our Training Works?
There's a difference between "trained" and transformed—for individual sellers and entire teams. We deliver the latter.
$200MM Increase In Year over Year Sales
Braintrust helped a mature brand with plateauing sales go from flat to an increase of nearly $200MM in sales.
A Bookings increase From $43.6MM To $88.7MM
By rethinking their approach to selling, a clean energy company doubled their bookings.
30% Increase In Sales Performance
We helped 135 sellers at a $3 Billion organization achieve a best-in-class 35% close rate.
neuroselling®
Meet NeuroSelling®
NeuroSelling® is our three-phase flagship sales training program rooted in neuroscience and behavioral psychology proven to drive higher sales performance.
Programs are customized to your team size, sales environment, and timeline—delivered virtually, in-person, or hybrid.
Phase 1: Teach
87% of B2B buyers reported that salespeople don’t really understand their needs.
We teach your team the neuroscience of the buying brain so they understand how buyers think, feel, and make decisions in real conversations.
Your team learns what information buyers need, why order and timing matter, and how to see the deal through the buyer’s eyes, creating a shared understanding of how buying actually works.
Phase 2: Train
Most people communicate “intuitively” but not “intentionally” and therefore not “consistently.
We train your team to apply that understanding in real conversations by delivering the right information, in the right order, and at the right time.
Using your buyers, your stories, and your messaging, we turn insight into execution through guided practice that builds confidence and consistency.
Phase 3: Transform
Sales training programs fail because 90% of the content is lost after just a few weeks.
We transform training into lasting behavior through coaching, reinforcement, and our AI-powered sales role play platform.
With feedback loops, simulations, and reinforcement plans, new communication behaviors become habits that stick-especially under pressure.
Why Companies Choose Us?
Evidence-Based
Our methodology isn’t theory—it’s applied neuroscience.
We teach your reps how trust forms, how decisions get made, and how to work with the brain instead of against it.
Experienced Trainers
Our coaches aren’t academics.
They’ve led sales teams, hit quarters, turned around pipelines, and learned what actually works when the pressure is on.
Award Winning
Selling Power has named us a Top 20 Sales Training Company every year since 2022.
Not because we’re the biggest—because our clients see results.
From small businesses to enterprise organizations, over 100+ industry-leading companies are widening the sales gap against their competition with Braintrust
