We Have Increasing Enterprise Sales Performance Down To A Science
You’re here because there’s a feeling—maybe clear, maybe subtle—that something isn’t working as it should in your sales organization.
Maybe your team is struggling to meet targets, losing market share to well-trained competitors, missing revenue opportunities due to a lack of cross-selling or upselling, or more.
We’ve identified the required neuroscience-backed selling behaviors that shorten sales cycles, drive top-line revenue, and create a culture of top performers.
Let's Talk
We’ve helped hundreds of companies overcome challenges around sales. It all starts with a 30-minute conversation.
Trusted By
Comprehensive Enterprise sales training programs
You’re here because there’s a feeling—maybe clear, maybe subtle—that something isn’t working as it should in your sales organization.
Maybe your team is struggling to meet targets, you’re losing market share to well-trained competitors, you’re missing revenue opportunities due to a lack of cross-selling or upselling, or you’re experiencing other headwinds.
We’re here to help you solve that through neuroscience-backed B2B sales training programs designed to drive revenue, increase sales performance, and ensure an ROI for our clients.
"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."
Steve L. - CRO
Programs For Every Sales Headwind
Facing a headwind not listed here?
No problem, more than half of our engagements end up being focused around a specific set of headwinds you may be looking to solve.
Get in touch to see if we can help.
Consistently Missing Quota or Revenue Targets
Inconsistent or Underdeveloped Sales Process
Low Win Rates or Poor Conversion at Key Stages
Inconsistent Messaging and Positioning
Effective Manager Coaching and Ongoing Development
Long Ramp-Up Times for New Hires
Your Sales Team Is Fighting An Uphill Battle
- 72% of B2B sales deals end in "No" or "No Decision"
- 87% of clients feel salespeople do not comprehend their wants
- Less than 33% of salespeople are viewed as trustworthy
Yet, companies that prioritize sales training experience 50% higher net sales per employee than those without.
We’ve identified the required selling behaviors that shorten sales cycles, drive topline revenue, and create a culture of top performers.
Over 100+ industry-leading companies are widening the sales gap against their competition
ENTERPRISE SALES TRAINING PROGRAMS
Programs For Every Sales Headwind
Custom Sales Programs
Facing a headwind not listed here? No problem, more than half of our engagements end up being focused around a specific set of headwinds you may be looking to solve. Get in touch to see if we can help.
Consistently Missing Quota or Revenue Targets
When sales teams repeatedly fall short of targets, leaders apply our program to help reps refine their prospecting, qualification, and closing skills to reliably improve win rates.
Inconsistent or Underdeveloped Sales Process
Sales processes that vary wildly from rep to rep make it difficult to predict outcomes, replicate success, and measure performance. Training ensures a standardized, repeatable methodology and best practices across the team.
Low Win Rates or Poor Conversion at Key Stages
If a team regularly loses deals or stalls out at certain stages (like demos, presentations, or negotiations), specialized training can address those specific skills—improving objection handling, strengthening value propositions, and honing negotiation tactics.
Inconsistent Messaging and Positioning
When reps pitch a product or service inconsistently, prospects receive mixed signals about value and brand. Training that focuses on unified messaging and compelling storytelling ensures reps speak with a cohesive voice and communicate clear value.
Insufficient Pipeline Generation
Generating enough high-quality leads and opportunities is a frequent pain point. Sales leaders come to us to train and give reps better prospecting techniques, social selling strategies, and relationship-building skills to fill and maintain a healthy pipeline.
Effective Manager Coaching and Ongoing Development
Sometimes frontline managers and team leads don’t have the tools or frameworks for continuous coaching. Our program includes manager training for coaching, feedback, and skill reinforcement.
Low Adoption of Sales Tools and CRM
Many companies invest in advanced CRM systems and sales enablement platforms, but if the team doesn’t know how to use them effectively, the organization doesn’t see the ROI. Our training ensures reps consistently leverage the right tools and data for better pipeline management and forecasting.
Long Ramp-Up Times for New Hires
A lengthy on-boarding process or high new-rep turnover is costly. Sales leaders pull us in to develop a comprehensive, structured training program that accelerates new reps’ path to full productivity and consistent performance.
NeuroSelling® Program
Our flagship end-to-end sales methodology that transforms how your team sells. From first conversation to closed-won in your CRM.
Sales Climate Assessments
Our Sales Climate™ Assessment measures your sales environment to identify areas where salespeople and managers are most effective and where there is room for improvement.
Asking Great Sales Questions
Great questions help you connect with buyers, understand their needs, understand what’s important to them, and help them create better futures for themselves.
Effective Prospecting
Learn the strategies, processes, and skills essential for engaging the modern buyer and building a stronger sales pipeline.
Advanced Negotiation
Our program teaches your team the skills needed to reach favorable solutions for you and your customers.
Sales Process Improvement
Feel like you may have gaps in your sales process that’s slowing down your sales velocity? Let’s fix that.
Technology Enablement
Are you leveraging the right technology to sell effectively? We’ll make sure that’s the case.
Conversational A.I.
Improve your team’s sales communication skills with private, real-time, and judgment-free coaching — powered by AI and supported by humans.
Custom Programs
What You Can Expect From Our Programs
Evidence-Based
Our programs are research and evidence-based and apply the latest in neuroscience and behavioral psychology.
Experienced Trainers
Our coaches and trainers have decades of sales leadership and coaching experience.
Award Winning
We’ve been a named one of Selling Power's Top 20 Sales Training Company year after year.
ROI Focused
ROI focused? We absolutely are. No one else offers an ROI Guarantee on their services like we do.
What You Can Expect From Our Programs
Evidence-Based
Our programs are research and evidence-based and apply the latest in neuroscience and behavioral psychology.
Experienced Trainers
Our coaches and trainers have decades of sales leadership and coaching experience.
Award Winning
We’ve been a named one of Selling Power’s Top 20 Sales Training Company year after year.
How Is Braintrust Changing The Customer Conversation?
Our NeuroSelling® methodology takes your current sales process and optimizes it so your Sales Reps understand fully How & Why your customers make decisions. This allows your Reps to be situationally fluent in every conversation and maximize every interaction.
Our NeuroSelling® Sales Training Program
A proven, three-phase situational selling program built on the neuroscience of customer decision-making conveyed through innovative storytelling techniques.
Phase 01
87% of B2B Buyers reported that sales people don’t really understand their needs. To influence buyers, you have to know how they think, feel, act, behave and make decisions.
We interview your ideal buyers using our NeuroMessaging™ process and build storyboards that give you a clear understanding of these buying triggers.
Phase 02
Most salespeople communicate “intuitively” but not “intentionally” and therefore not “consistently.”
In this phase, we teach your salespeople how to maximize every sales conversation using the neuroscience of building trust and driving urgency to change.
This training is consistently described as “the most impactful training I’ve ever had in my career and completely different than any other sales training.”
Phase 03
Sales training programs fail because 90% of the content is lost after just a few weeks.
Why? Because the skill never became a habit. Repetition with expert reinforcement coaching drives consistent and sustained results.
old school Sales Training Programs Are broken
It’s time for a newer, Neuroscience supported approach.
$200MM Increase In Year over Year Sales
See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.
A Bookings increase From $43.6MM To $88.7MM
See how we helped a clean energy storage company rethink their approach to selling.
30% Increase In Sales Performance
See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.
Performance Driven Training Companies Of The Future Look Like Us
Don't take our word for it
If you are looking for ELITE growth partners for your company, look no further than the team at Braintrust. I was fortunate enough to be introduced to them about 15 months ago and this team has made an incredible impact on our sales, marketing and operations teams.
Matt Aston, CEO GPRS
It became very apparent early on that Braintrust could really help us grow our business. Their attention to detail, structured programs, project management, commitment to the partnership and execution of deliverables has been second to none. As a result, we progressed from what was initially a marketing consulting agreement to a fullblown partnership including NeuroMessaging™, NeuroSelling®, and NeuroCoaching™ for the second half of the year.
Brandon Sorensen, VP Sales & Marketing, Dynapower
NeuroCoaching™ helped my team translate neuroscience principles into a practical model that will have a sustaining impact on team member development and performance. We were looking for a sustainable coaching model and we got it. As a team, we crystallized a foundational vision for our business unit, each leader, and our employees. The program will take us from a good company to a great leadership organization. Thanks to the Braintrust team.
Tres Johnson, VP of Psychiatry Sales, Lundbeck
You Ask. We Answer.
We'll always shoot you straight.
What does your typical engagement look like?
All engagements begin with an exploration into the goals of your organization. Based upon that discovery, we will collaborate with you to co-create the right program to meet your needs and achieve your goals, whether sales (NeuroSelling®), coaching (NeuroCoaching™), or a customer support team (NeuroServing™). All programs have a strong core of application and activation, which includes skills training and 1:1 coaching.
Do you have a performance guarantee?
Is there a minimum investment for your programs?
Engagements vary significantly depending on the type of program and the number of associates included in a program. As a foundation, it is safe to expect a minimum investment of $100,000 and for our larger clients, we have delivered engagements of over $1M+. Bottom line, we can support engagements of multiple sizes in numerous industries.
What’s the experience level of your team?
We have built a unique combination of Academia (Ph.Ds), past Enterprise B2B Executives, and world-class certified coaches and facilitators that have delivered thousands of hours of Braintrust-certified content. Our executive team held senior-level positions in multiple industries in previous organizations prior to joining Braintrust. We have a combined 112+ years of B2B Leadership experience on our team.
How much of a time commitment do your programs require?
As with the investment question, engagements vary depending on the type of program, However, our live training sessions are never longer than two days, our virtual sessions are typically two hours or less and our 1:1 coaching sessions are generally an hour.
Do you have any proof or evidence of the results from implementing one of your programs?
Yes! In fact, we conducted a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program. 108 out of 135 sales representatives showed an increase in total revenue over baseline. Total revenue across the group increased by $615,816 per month and over a 12-month period, total revenue increased by $7,389,792 versus baseline. For additional details, please click on the link to access and download the report here.
