NeuroSelling®: A Natural Progression From Integrity Selling®
Integrity Selling® was built on the right foundation — values, trust, and serving the customer first.
That’s why companies embraced it — because it encouraged authentic, customer-centric sales behaviors in a world that had grown too transactional.
But here’s the challenge: buying environments have evolved dramatically, and Integrity Selling, while philosophically sound, has gaps when applied to today’s complex, multi-stakeholder, digitally enabled sales cycles/
"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."
Steve L. - CRO
Today's Buyers Expect More
Integrity Selling® focuses on surfacing known needs, but today’s buyers are often unaware of the full scope of their problems.
NeuroSelling® fills this gap by providing brain-based frameworks like the Problem Story, helping reps create urgency and emotional connection to the issue at hand.
It’s also designed for the realities of today’s complex, nonlinear buying journeys—where consensus dynamics, emotional alignment, and group engagement are key.
Where Integrity Selling® stops at principles, NeuroSelling delivers practical, neuroscience-backed skills that empower reps to execute with precision and impact.
Utilizing Neuroselling®
why companies are moving beyond Integrity Selling® to NeuroSelling®
Integrity Selling® offers a strong foundation in values-based selling, emphasizing the importance of trust and authenticity. However, it lacks modern, science-based conversation models that show reps how the brain actually forms trust or how to structure conversations that create it.
Still aligned to values-based selling — but now powered by neuroscience
Gives sellers a complete conversation flow — from first trust to confident decision
Built for today’s buying realities
Coaching-friendly and scalable
From SMB to Enterprise, over 100+ industry-leading companies are widening the sales gap against their competition with NeuroSelling®
Sales Training That Will Set You Apart
What can you expect from our neuroscience-backed sales training programs?
Evidence-Based
Our programs are research and evidence-based and apply the latest in neuroscience and behavioral psychology.
Experienced Trainers
Our coaches and trainers have decades of sales leadership and coaching experience.
Award Winning
We’ve been a named one of Selling Power's Top 20 Sales Training Company year after year.
ROI Focused
ROI focused? We absolutely are. No one else offers an ROI Guarantee on their services like we do.
Sales Training Delivery Options
old school Sales Training Programs Are broken
It’s time for a newer, Neuroscience supported approach.
$200MM Increase In Year over Year Sales
See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.
A Bookings increase From $43.6MM To $88.7MM
See how we helped a clean energy storage company rethink their approach to selling.
30% Increase In Sales Performance
See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.
