Sales Performance Training

Transform Sales Performance and Consistently Win More Business with Neuroscience

You’re here because you’ve invested significant resources into sales training and technology, yet your sellers continue to struggle with inconsistent closing rates and productivity, making it difficult to meet revenue targets.

Using our 20+ years of research in neuroscience and behavioral psychology, we train your sales team to communicate with precision in the six critical moments that determine whether a deal moves forward or dies.

Every seller/buyer interaction has six make-or-break moments. Most sellers don't know they exist.

We’ve evaluated over 5,000 seller/buyer interactions across the past decade. Regardless of industry, deal size, or where the buyer is in their journey, the same six moments show up every time.

These aren’t stages in a sales process. They’re neurological inflection points where the buyer’s brain is either building trust or activating resistance. The sellers who win are the ones who navigate these moments with intention, not instinct.

1. First Impression Formation

The buyer’s brain makes a trust/threat assessment in seconds. Most sellers trigger the wrong response before they’ve said a word of substance.

2. Emotional Connection

Before logic engages, the limbic system decides if this person understands my world. Miss this moment and no amount of data will close the gap.

3. Problem Reframing

The buyer thinks they know their problem. The best sellers help them see it differently, activating the brain’s urgency to act rather than defer.

4. Value Translation

Features don’t move deals. Connecting your solution to what the buyer’s brain already values does. This is where differentiation is won or lost.

5. Resistance Navigation

Objections aren’t logical. They’re the brain’s change-resistance system firing. Sellers who argue with objections lose. Sellers who understand the neuroscience behind them win.

6. Decision Activation

The close isn’t a technique. It’s the natural outcome of navigating the first five moments correctly. When trust is built, urgency is real, and value is felt, the decision makes itself.

From SMB to Enterprise, 100+ industry-leading companies are widening the sales gap via NeuroSelling®

How NeuroSelling® Works

Three phases to permanently change how your team sells

NeuroSelling® isn’t a two-day workshop your team forgets by Friday. It’s a three-phase program that decodes your buyer, rewires your team, and reinforces the new habits until they stick under pressure.

Phase 1

Decode The Mind Of Your Customer

Before we train a single rep, we study your buyer. Through in-depth customer interviews and buyer psychology analysis, we map how your prospects experience their day, make decisions, and define success.

We translate those insights into custom visual storyboards that show your sales team exactly how to walk in their customer’s shoes and open radically better discovery conversations.

Phase 2

Rewire Your Sales Team

Now that we’ve decoded your buyer’s brain, we train your team to align with it. We teach the science of decision-making: how the biology, psychology, and physiology of the brain shape every buying conversation.

Then we bridge insight to action. Using the custom storyboards and playbooks from Phase 1, your team practices the full NeuroSelling® six-step framework through guided role-play and real scenario work.

Phase 3

Reinforce the Skills, Hardwire the Habit

Training without reinforcement has a half-life of about 30 days. We turn training into transformation through live coaching, peer feedback, and AI-powered simulation tools that keep reps practicing the right skills in the right way.

Our proprietary reinforcement plan builds confidence and consistency so the new communication habits hold up in the exact moments where your reps used to break down.

"It became very apparent early on that Braintrust could really help us grow our business. Their attention to detail, structured programs, project management, commitment to the partnership and execution of deliverables has been second to none. As a result, we progressed from what was initially a marketing consulting agreement to a fullblown partnership including NeuroMessaging®, NeuroSelling®, and NeuroCoaching® for the second half of the year."

"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."

"If you are looking for ELITE growth partners for your company, look no further than the team at Braintrust. I was fortunate enough to be introduced to them about 15 months ago and this team has made an incredible impact on our sales, marketing and operations teams."

"I wanted to let you know how much everyone kept talking about Braintrust after you guys left and it was very exciting to see the field teams already talking about how to work in what they learned into their daily practice."

"I received unsolicited positive feedback from three of my team members already (in just the last 10 min). "profound" and "transformational" are some of the descriptions. Thanks and looking forward to the next session."

Companies Trained

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Salespeople Upskilled

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Flexible Delivery To Match Your Team

Our Sales Performance Program can be delivered based on your preference and needs. From traditional to blended learning options, we have a solution that works for you and your team.

Results

The numbers speak for themselves

We back every NeuroSelling® engagement with a performance guarantee.

$200MM Increase In Year over Year Sales

See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.

A Bookings increase From $43.6MM To $88.7MM

See how we helped a clean energy storage company rethink their approach to selling.

30% Increase In Sales Performance

See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.

Let's Talk

We've helped hundreds of companies and thousands of sellers overcome challenges around sales performance. It all starts with a 30-minute conversation. Fill out the form below and a team member will be in touch.