Under pressure, sellers don’t rise to the level of your expectations, they fall to the level of their habits
NeuroSelling® rewires those habits. Using neuroscience and behavioral psychology, we train your sales team to communicate with precision in the six critical moments that determine whether a deal moves forward or dies.
"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."
Steve L. - CRO
You’ve invested significant resources into sales enablement tools and tech
You’ve likely even committed to a sales “methodology” or process (of which most sellers rarely follow) but as it turns out, these aren’t the reasons salespeople get stuck and buyers return to status quo.
The #1 reason? How they actually communicate.
We’ve studied the neuroscience and behavioral psychology of decision-making for the past two decades.
As it turns out, there are very specific areas of the brain that activate when trust is present and yet again other areas that become active during change resistance and conversely, an urgency to take action.
What if your salespeople not only understood these areas, but were equipped with the communication habits to unlock these areas of the brain in each and every customer conversation?
Your sales org probably has two of the three things it needs. Here's the one thing it's missing.
Think of it like driving cross-country. You need three things to arrive safely and on time. Most companies have invested heavily in the first two and almost nothing in the third.
The GPS
Sales Process
The route that tells your reps which highway to take, where to turn, and how many miles remain. It’s the stages a deal moves through in your CRM: discovery, demo, proposal, close. Without it, you’re wandering.
Salesforce stages, pipeline reviews, deal progression rules. You’ve built this. It answers: “Where is this deal right now?
The Inspection checklist
Qualification Framework
Before you leave, you check the tires, the gas tank, the oil. You confirm the car can actually make the trip. If the engine is blown, no route in the world gets you there.
MEDDIC, BANT, SPICED. The filter you apply to decide if a deal is real. It answers: “Should we keep investing time in this deal?”
The Driving Skill
Sales Methodology
This is HOW your reps actually drive. Navigating traffic, adjusting speed, reading road conditions, making real-time decisions under pressure. Two drivers on the same route, in the same car, arrive at completely different times.
This is what NeuroSelling is. It answers the question the other two can’t: “What do I actually do when I’m in the room with the buyer?”
Most companies have invested in the route and the checklist. Very few have invested in teaching their people how to drive.
Every seller/buyer interaction has six make-or-break moments. Most sellers don't know they exist.
We’ve evaluated over 5,000 seller/buyer interactions across the past decade. Regardless of industry, deal size, or where the buyer is in their journey, the same six moments show up every time.
These aren’t stages in a sales process. They’re neurological inflection points where the buyer’s brain is either building trust or activating resistance. The sellers who win are the ones who navigate these moments with intention, not instinct.
NeuroSelling®
Welcome To NeuroSelling®
NeuroSelling® is our flagship end-to-end sales training program designed to drive revenue, increase sales performance, and ensure an ROI for our clients.
NeuroSelling® broken into a three phase program:
“Map the Mind. Master the Moment. Move the Buyer.”
Phase 1:
Decode The Mind Of Your Customer
Through in-depth customer interviews and buyer psychology analysis, we uncover how your prospects experience their day, make decisions, and define success.
We translate that insight into visual storyboards that show your sales team how to walk in their customer’s shoes—and how to use those insights to open up radically better discovery conversations.
Phase 2:
Rewire Your Sales Team
Now that we’ve decoded your buyer’s brain, it’s time to train your team to align with it. In this phase, we teach the science of decision-making—how the biology, psychology, and physiology of the brain shape every buying conversation.
Then, we bridge insight to action. Using the custom storyboards and message playbooks from Phase 1, we train your team to deliver conversations that resonate. This includes guided practice in the full NeuroSelling® six-step framework.
Phase 3:
Reinforce the Skills, Hardwire the Habit
We turn training into transformation through live coaching, peer feedback, and AI-powered simulation tools that ensure reps are practicing the right skills in the right way.
Our proprietary reinforcement plan builds confidence and consistency—so the new communication habits stick under pressure.
From SMB to Enterprise, over 100+ industry-leading companies are widening the sales gap via NeuroSelling®
Program Delivery Options
Our NeuroSelling® Program can be delivered based on your preference and needs. From traditional to blended learning options, we have a solution that works for you and your team.
old school Sales Training Programs Are broken
It’s time for a newer, neuroscience supported approach.
$200MM Increase In Year over Year Sales
See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.
A Bookings increase From $43.6MM To $88.7MM
See how we helped a clean energy storage company rethink their approach to selling.
30% Increase In Sales Performance
See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.
