Sales Skills Assessment
The Braintrust Sales Performance Audit™
Our Snapshot Sales Performance Audit™ allows you to gain a deep understanding of your sales force’s capabilities. The audit is designed to evaluate a wide range of seller skills critical to driving exceptional commercial performance.
"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."
Steve L. - CRO
How well does your sales team actually communicate when it counts?
Most sales leaders know their numbers. Fewer know whether their team is building trust, creating urgency, and communicating value in the way that buyers need to hear it. Our Snapshot Audit evaluates the 15 critical selling behaviors that separate teams who close from teams who chase.
Take the Audit →Actionable insight, not just another score.
Trust and Connection
Learn whether your team is building the kind of trust that positions them as advisors, or whether they are still defaulting to rapport-level surface conversations that leave buyers unconvinced.
Urgency and Value Communication
See whether your sellers are creating real buying urgency by connecting to the cost of the prospect's problem, or whether they are presenting features and hoping the buyer connects the dots.
Communication Habits and Coachability
Understand whether your team demonstrates consistent selling behaviors call after call, and whether they respond to coaching in a way that drives continuous improvement.
Three steps. Ten minutes. Immediate clarity.
Take the Assessment
Answer a focused set of questions about your sales team's current capabilities, behaviors, and challenges. It takes about 10 minutes and can be completed by a sales leader, enablement leader, or anyone with visibility into team performance.
Get Your Results
Receive a clear, visual report that maps your team's strengths and gaps across the selling behaviors that matter most. No ambiguity, no jargon. Just a straightforward picture of where you stand.
Talk to Us (Optional)
If you want to go deeper, schedule a 30-minute conversation with our team to walk through your results, discuss priorities, and explore whether a full Sales Performance Audit or training engagement makes sense.
Get Actionable Results
That Will Help You:
Focus training and enablement initiatives
Support immediate and long-term training by accurately identifying areas for improvement and aligning them with the appropriate resources.
Foster impactful seller behavior change
Develop a plan to deploy and monitor seller behavior, enabling you to track progress against your prioritized objectives.
From SMB to Enterprise, over 100+ industry-leading companies are widening the performance gap against their competition with Braintrust
Companies That Prioritize sales training experience 50% higher net sales per employee compared to those without
We’ve identified the required selling behaviors that shorten sales cycles, drive topline revenue, and create a culture of top performers.
- 72% of B2B sales deals end in "No" or "No Decision"
- 87% of clients feel salespeople do not comprehend their wants
- Less than 33% of salespeople are viewed as trustworthy
