How Well Do You Really Know Your Sales Climate?
Our Sales Climate™ Assessment measures your sales environment to identify areas where salespeople and managers are most effective and where there is room for improvement.
"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."
Steve L. - CRO
Companies That Prioritize sales performance development experience 50% higher net sales per employee compared to those without
We’ve identified the required selling behaviors that shorten sales cycles, drive topline revenue, and create a culture of top performers.
- 72% of B2B sales deals end in "No" or "No Decision"
- 87% of clients feel salespeople do not comprehend their wants
- Less than 33% of salespeople are viewed as trustworthy
Sales climate™ assessment
Meet Our Sales Climate™ Assessment
Our Sales Climate™ Assessment consists of six areas, each with 8-12 questions, plus two open-ended questions.
Employee Vision
The understanding of the values, stories, and standards of each team member.
Coaching Effectiveness
The communication skill that drives sustained performance through tailored situational conversations.
Leader Vision
The understanding of the values, stories, and standards of each leader.
Climate Activators
The communication levers that can amplify or dampen the cultural environment (EI, Questions, Active Listening, Coaching Styles, Psychological Safety).
Organizational Vision
The understanding of the values, stories, and standards of the organization.
Situational Conversations
A structured yet personalized communication approach to intentional and situationally fluent coaching conversations that enable performance.
Program Delivery Options
From SMB to Enterprise, over 100+ industry-leading companies are widening the performance gap against their competition with Braintrust
The Sales Climate™ Assessment Process
Our Assessment is broken into three phases.
Phase 1: Complete The Assessment
You select your sales leaders and their team members to complete the assessment individually.
This can be your entire organization or a select cohort of leaders and their team members.
Phase 2:
Review The Data
We review the report with your managers and leaders to identify key strengths and areas for improvement.
Responses are visualized in the report to highlight strengths and areas for development.
Phase 3:
Build An Action Plan
We co-create action plans based on insights to address identified areas and enhance team and organizational performance.
old school Sales Training Programs Are broken
It’s time for a newer, Neuroscience supported approach.
$200MM Increase In Year over Year Sales
See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.
A Bookings increase From $43.6MM To $88.7MM
See how we helped a clean energy storage company rethink their approach to selling.
30% Increase In Sales Performance
See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.
How We Will Set You Apart
What can you expect from our programs?
Evidence-Based
Our programs are research and evidence-based and apply the latest in neuroscience and behavioral psychology.
Experienced Trainers
Our coaches and trainers have decades of sales leadership and coaching experience.
Award Winning
We’ve been a named one of Selling Power's Top 20 Sales Training Company year after year.
ROI Focused
ROI focused? We absolutely are. No one else offers an ROI Guarantee on their services like we do.
Let's Understand Your Sales Climate
We've helped hundreds of companies overcome challenges around sales performance. It all starts with a 30-minute conversation. Fill out the form below and a team member will be in touch.
Neurocoaching™
Great leadership is critical to organizational success.
NeuroCoaching™ teaches leaders how to build meaningful relationships with team members and how to communicate more effectively in any situational conversation.
NeuroCoaching™ is more than a leadership development program. It increases engagement, reduces turnover, and delivers meaningful ROI for any organization.
Over 100+ industry-leading companies are widening the performance gap against their competition with Braintrust.
Companies That Prioritize Leadership Development Are 2.3 Times More Likely To Be Leaders In Their Respective Markets
We’ve identified the essential leadership behaviors that enhance performance, accelerate growth, and foster a culture of high achievers through effective development and coaching programs.
How does ineffective coaching impact your business?
1.5 - 2X
The Cost Of Turnover
Losing an employee can cost up to 1.5 – 2 times the employee’s annual salary.
#1
Productivity Is Hampered
A recent study found that psychological safety is the #1 driver of productivity.
$30.5 billion
Turnover Costs Are Significant
The cost of turnover to the economy is over $30.5 billion per year.
Built To Serve All Leadership Levels
Senior Leaders
Designed for executives leading functions, divisions, or entire organizations.
Mid-Level Leaders
Designed for those leading a team and reporting up to senior leaders.
Frontline Leaders
Designed for those managing one or more direct reports.
Individual Contributors
Designed for those who are looking to advance into a leadership position.
Our NeuroCoaching™ Program
A proven leadership communication program that leverages neuroscience to drive sustained performance through tailored situational coaching conversations.
Phase 01
Using our NeuroVisioning™ process, we help you understand the science behind the importance and value of shared vision.
Then, we help you create and connect the organizational vision to the leader vision, and employee vision.
Phase 02
Leveraging recent advances in neuroscience and behavioral psychology, we will transform the leaders in your organization into world-class coaches.
In our training programs (live or virtual), your leaders will learn to communicate the right information, in the right way, and the right order for every situation.
Phase 03
Our team of world-class coaches support your leaders with ongoing reinforcement to create consistency and accountability to ensure high performance into the future.
Coaching for Purpose. Coaching for Impact. Coaching for Performance.
Industry Leaders Grow And Differentiate Themselves With Braintrust
Performance Driven Training Companies Of The Future Look Like Us
Don't take our word for it
If you are looking for ELITE growth partners for your company, look no further than the team at Braintrust. I was fortunate enough to be introduced to them about 15 months ago and this team has made an incredible impact on our sales, marketing and operations teams.
Matt Aston, CEO GPRS
It became very apparent early on that Braintrust could really help us grow our business. Their attention to detail, structured programs, project management, commitment to the partnership and execution of deliverables has been second to none. As a result, we progressed from what was initially a marketing consulting agreement to a fullblown partnership including NeuroMessaging™, NeuroSelling®, and NeuroCoaching™ for the second half of the year.
Brandon Sorensen, VP Sales & Marketing, Dynapower
NeuroCoaching™ helped my team translate neuroscience principles into a practical model that will have a sustaining impact on team member development and performance. We were looking for a sustainable coaching model and we got it. As a team, we crystallized a foundational vision for our business unit, each leader, and our employees. The program will take us from a good company to a great leadership organization. Thanks to the Braintrust team.
Tres Johnson, VP of Psychiatry Sales, Lundbeck
You Ask. We Answer.
We'll always shoot you straight.
What does your typical engagement look like?
All engagements begin with an exploration into the goals of your organization. Based upon that discovery, we will collaborate with you to co-create the right program to meet your needs and achieve your goals, whether sales (NeuroSelling®), coaching (NeuroCoaching™), or a customer support team (NeuroServing™). All programs have a strong core of application and activation, which includes skills training and 1:1 coaching.
Do you have a performance guarantee?
Is there a minimum investment for your programs?
Engagements vary significantly depending on the type of program and the number of associates included in a program. As a foundation, it is safe to expect a minimum investment of $100,000 and for our larger clients, we have delivered engagements of over $1M+. Bottom line, we can support engagements of multiple sizes in numerous industries.
What’s the experience level of your team?
We have built a unique combination of Academia (Ph.Ds), past Enterprise B2B Executives, and world-class certified coaches and facilitators that have delivered thousands of hours of Braintrust-certified content. Our executive team held senior-level positions in multiple industries in previous organizations prior to joining Braintrust. We have a combined 112+ years of B2B Leadership experience on our team.
How much of a time commitment do your programs require?
As with the investment question, engagements vary depending on the type of program, However, our live training sessions are never longer than two days, our virtual sessions are typically two hours or less and our 1:1 coaching sessions are generally an hour.
Do you have any proof or evidence of the results from implementing one of your programs?
Yes! In fact, we conducted a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program. 108 out of 135 sales representatives showed an increase in total revenue over baseline. Total revenue across the group increased by $615,816 per month and over a 12-month period, total revenue increased by $7,389,792 versus baseline. For additional details, please click on the link to access and download the report here.
