Emotional Arcs in Sales Conversations: How to Guide the Buyer Journey with Intentional Shifts
Emotional Arcs in Sales Conversations: How to Guide the Buyer Journey with Intentional Shifts Sales is not just about information, it’s about emotion. We’ve all heard the phrase, “People buy with emotion and justify with logic.” But neuroscience doesn’t just support this, it explains it. When we understand how the brain processes emotion in conversation, […]
