Microexpressions in Sales: Reading Subtle Cues to Tailor Your Pitch

Man in a suit displaying contrasting microexpressions, illustrating subtle emotional cues relevant to sales communication and buyer psychology.

How to Decode What Buyers Are Really Thinking (Even When They Don’t Say It) You’ve been there before. You’re delivering your pitch, explaining your value proposition, and on the surface, the buyer seems engaged. They’re nodding. Smiling, even. Saying all the right words. But something feels off. Something unsaid. A slight tightening of the mouth. […]