The Role of Oxytocin in Customer Loyalty: Building Bonds That Last

Brain illustration highlighting oxytocin molecules, representing the neuroscience of customer loyalty and emotional bonding in sales.

The Neuroscience of Trust and How It Fuels Repeat Business Sales professionals often think of customer loyalty as the result of great products, competitive pricing, and reliable service. And while all of that matters, neuroscience suggests that the real engine of customer loyalty lives somewhere far less obvious—in the chemistry of the human brain. At […]