The Neuroscience of Self-Awareness: Coaching the Mirror, Not the Mask
In coaching, breakthroughs rarely come from giving advice. They come from helping someone see themselves more clearly. That clarity, what neuroscience calls self-awareness, is the foundation for sustainable change. The challenge is that most people aren’t fighting a lack of skill; they’re fighting the brain’s tendency to protect the self-image. Effective coaching helps quiet that […]
