AI SALES ROLE PLAY & COACHING PLATFORM
Reps Who Practice, Win.
Braintrust's platform combines AI sales role plays, instant feedback & insights, and expert coaching to deliver measurable sales skill development.
Join 1,000+ Sellers
Trusted By Leading Sales Teams
Built By Sales Professionals.
For Sales Professionals.
Most AI role play tools are built by people who've never carried a quota. Ours was designed by sales leaders who've trained thousands of reps—then enhanced with technology that makes world-class coaching scalable.
Unlimited A.I. Sales Calls
Practice anytime, anywhere—no scheduling, no judgment. Our AI simulates real buyer conversations so your team builds confidence and sharpens skills on their own time, then connects with a Braintrust coach to turn practice into performance.
Custom Personas & Scenarios
Configure AI buyers that match your actual prospects—industry, personality, objection style, and all. Whether it’s a skeptical CFO or a technical evaluator, your team practices against the conversations they’ll face in the field.
Real-Time Analysis & Insights
No Need To Practice On Live Leads
Nobody loves the idea of reps practicing their sales pitches, objection handling, or trial closes on live leads.
That’s why we built an AI-powered role play environment where your team can rehearse real scenarios—customized to your buyers, your objections, and your sales process—before every high-stakes conversation.
- Unlimited reps, zero risk — Practice the same call 10 times until they nail it
- Scenario-specific — Configure the AI to mimic your actual buyer personas, industries, and common objections
- Instant feedback — Reps get coaching on what worked and what didn't, without waiting for a manager ride-along
- Always available — 11pm before a big pitch? The AI doesn't sleep.
Certify And Scale Performance Across Every Seller
Sales managers can’t sit in on every call. But you still need to know your team can execute when it counts.
Our AI role play platform lets you certify rep readiness before they engage prospects—so you’re scaling proven skills, not hoping for the best.
- Standardize what "good" looks like — Build consistent execution around your methodology, not tribal knowledge
- Visibility without ride-alongs — See exactly where each rep struggles (discovery? objection handling? closing?) without calendar Tetris
- New hire ramp, accelerated — Get reps to quota-ready faster with structured, repeatable practice paths
- Coaching at scale — One leader can now certify and develop 50 reps, not 5
Schedule A 30-Minute Demo Today
Have a question or interested in learning more about our AI Sales Role Play Platform?
Schedule a demo to see how it works in real-time.
