Mind What Matters

Insights on selling, leading, and the neuroscience behind both.

Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

How to Create Compelling Sales Proposals In the world of sales, a proposal isn’t just

How Coaching Activates the Prefrontal Cortex for Better Decision-Making As leaders, you understand the impact

Strategies for Upselling and Cross-Selling Effectively Upselling and cross-selling are powerful strategies for driving revenue

Neuroscience-Based Techniques for Creating Sustainable Behavior Change Creating lasting behavior change is one of the

The Importance of Continuous Learning in Sales Sales is a dynamic profession that thrives on

Overcoming Fear of Rejection in Sales Rejection is an inevitable part of sales, but it’s

Emotional Intelligence: A Quick Overview