Mind What Matters
Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

3 Reasons Sales Leaders Are Losing Their Jobs
[When I was back in corporate America, I remember moving from one role to the

The “My Why” Story
Everyone likes a good storyteller, right? As humans, we are drawn into a great narrative,

3 Reasons Your Sales Reps Miss Quota
Recently, I was filling my truck up with gas and went into the Shell station

The Barriers to Change
Everyone likes change, right? Not so fast. Humans may adapt well to change but when

Great Leadership: Connection or Credibility?
[We have all worked with leaders that are on different parts of the “greatness scale.”
The Brain Chemistry of Trust
Get ready. This episode of the Science of Sales podcast will explain some things you
Emotional Intelligence: A Quick Overview
Emotional Intelligence: A Quick Overview