Breaking The Rep Factory
There Is A Better Way
How can you as a leader break the “rep factory” cycle to drive better performance?
The answer lies in communication and reversing your thinking about how you train and develop professional communicators within your organization. This article will explore three primary areas:
- To break the cycle, we must understand it and why it’s ineffective
- To do something different, we must understand the science
- To activate change, we must have an approach and act on it
The best communicators are storytellers.
Learn how to move from being a story “reporter” to an engaging storyteller.
In Story-Based Selling: Create, Connect, and Close, you’ll learn that it’s really no mystery why some people are better at sales than others. People buy from people they trust. They trust people they like, and they like people they connect with. Storytelling is the best way for salespeople-and all of us-to immediately connect to a customer’s feelings of trust and the desire to change. By telling a story, we can immediately connect to a customer’s less skeptical emotional brain and drive away their fear of being sold. In this book, Jeff tells his own engaging stories while teaching step-by-step techniques of intentional storytelling-to create a fast connection with the listener, no matter who is buying or what a person wants to sell.
Performance Driven Training Companies Of The Future Look Like Us
Don't take our word for it
If you are looking for ELITE growth partners for your company, look no further than the team at Braintrust. I was fortunate enough to be introduced to them about 15 months ago and this team has made an incredible impact on our sales, marketing and operations teams.
Matt Aston, CEO GPRS
It became very apparent early on that Braintrust could really help us grow our business. Their attention to detail, structured programs, project management, commitment to the partnership and execution of deliverables has been second to none. As a result, we progressed from what was initially a marketing consulting agreement to a fullblown partnership including NeuroMessaging, NeuroSelling, and NeuroCoaching for the second half of the year.
Brandon Sorenson, VP Sales & Marketing, Dynapower
NeuroCoaching™ helped my team translate neuroscience principles into a practical model that will have a sustaining impact on team member development and performance. We were looking for a sustainable coaching model and we got it. As a team, we crystallized a foundational vision for our business unit, each leader, and our employees. The program will take us from a good company to a great leadership organization. Thanks to the Braintrust team
Tres Johnson, VP of Psychiatry Sales, Lundbeck
