The Role of Sales Leadership Coaching in Driving Revenue Growth

In the intricate realm of B2B sales, the impact of effective sales leadership coaching on revenue growth cannot be overstressed. As a seasoned B2B sales expert, I have witnessed the profound influence that targeted coaching can have on a sales team’s performance and, consequently, on an organization’s bottom line. This blog explores the multifaceted role […]

The Relationship Between Birth Order and Your Communication Style

Reflecting on my childhood, I recall those summer days when I pedaled my bike alongside neighborhood friends, feeling the sun beat down as we raced down the street. In those moments, I found myself naturally taking charge, not just in our bike races, but also in the games we played. Whether it was creating the […]

Training and Development: Core Pillars of Sales Enablement

In the dynamic world of B2B sales, the significance of training and development cannot be overstated. These are the core pillars of sales enablement, critical for equipping sales teams with the necessary skills and knowledge to succeed in today’s competitive landscape. As a B2B sales expert, I have witnessed how effective training and development not […]

How to better activate sales training skills

When you think about your last sales training session, how much of the learning and skills did you or your team apply?  The statistics around this subject are quite discouraging. 70% of employees report that they don’t have mastery of the skills needed to do their jobs and only 12% of employees apply new skills learned in L&D […]

The Future of B2B Sales Training: Adapting to a Changing Business Landscape

In the ever-evolving world of business-to-business (B2B) sales, staying ahead of the curve is not just an advantage – it’s a necessity. As a B2B sales expert, I’ve observed rapid changes in the market, technology, and buyer behaviors, all of which are reshaping the landscape of sales training.  The future of B2B sales training lies […]

Preparation: Your Greatest Differentiator

Growing up, our weekends were synonymous with home improvement projects. Whether it was a task assigned by my mother or a spontaneous endeavor, my father’s meticulous preparation set the tone for success. Take, for instance, the time he tackled replacing a three-foot section of baseboard heating in our basement. Before reaching for a single tool, […]

The Role of Leadership in Driving Effective B2B Sales Training

As B2B sales leaders, we’ve witnessed firsthand the transformative power of effective sales training. However, the success of any training program is heavily influenced by the role played by leadership.  In the B2B sector, where sales processes are complex and high-stakes, leaders must not only endorse but actively drive training initiatives. This blog explores how […]

Improving Promotional Effectiveness in Life Science Brand Marketing

Effectiveness in promoting pharmaceutical products is a crucial focus for marketing and sales leaders in the life science industry. A quick search on Google yielded over 92 million potential sources of information on this topic. Here are key insights and factors I found during my research: Relevance: Messages must address the specific needs, concerns, and […]

Measuring the Impact of B2B Sales Training on Business Growth

In the B2B sector, where sales cycles can be long and complex, the effectiveness of your sales force is paramount. Sales training programs are often seen as a key investment in enhancing this effectiveness.  However, the real value of these programs lies in their measurable impact on business growth. The following is a guide on […]