Why Your Values Can Help Prevent Burnout

When you consider the idea of “resetting” or “a reset”, what does that mean to you? A few weeks from now, I have an opportunity to spend a long weekend at a Men’s retreat.  I have gone to one of these in the past and enjoyed it so much that I’m heading back, but this […]

Any Dream Will Do

At times, I’ve had people say to me something like, “dreams are soft” or “don’t make them a focus within coaching.”  I couldn’t disagree more.  So then why should we as leaders and coaches lean into dreams?  Here is a simple answer: They give us hope and they are worth pursuing. This past weekend, I […]

The Best Tip for Written Communication I Have Ever Learned

We all know that when communicating with someone in writing, punctuation is key to getting the correct message across!   For example: The difference between “Let’s eat, Timmy” and “Let’s eat Timmy” is startling! Which dinner invitation do you think Timmy should accept?   Communication is key in every aspect of our life. Yet, when it comes […]

How To Turn Your Followers Into Sales

Perhaps one of the most overlooked revenue generating assets that your company isn’t leveraging to its fullest is its social media presence, especially within LinkedIn. While at a surface level, these platforms just look like a networking opportunity for Millennials and Generation Z to stay connected. The reality is though that the value of social […]

What does “No Thanks” sometimes really mean in Sales?

I was recently doing some shopping at a local “big box” store and while I was there, they were giving out free samples of various food items. Being one of those people who lives to eat (as opposed to those who eat to live), I usually do not miss an opportunity to stimulate my palate, […]

Only 10% Of Sales Professionals Are Experts At This

Perhaps you’ve heard the quip, “We were given two ears and one mouth for a reason,”  It is such a well-known quote because good listeners are difficult to find.  How difficult you may ask, well according to Psychology Today, research shows that only about 10 percent of us are good listeners. Here is why this […]

The Types of Questions Your Customers Are Tired Of Hearing

Not long ago we were having a training session with one of our clients as we worked through a small portion of our NeuroQuestioning Program.  It’s a program designed to help sales professionals and customer service individuals learn and understand how the brain reacts to specific questions when asked.  One exercise we have everyone work […]

The Two Elements Needed To Inspire Others

For those of you that partner with us as a client or Academy member, listen to our Driving Change Podcast, or read our Mind What Matters Blog, you know that the Braintrust team is dedicated to helping people communicate with more purpose, power, and impact.  It is a pleasure each day for us to deliver […]

Use This To Boost Your Sales Training

Boost Your Sales Training

“The only thing worse than training your people and losing them, is not training your people and keeping them.”  Zig Ziglar Have you ever seen this famous quote by Mr. Ziglar?  While I agree with that statement 100%, have you ever purchased Sales Training for your people to then not see a lasting, measurable difference […]

Why Understanding This Can Eliminate The Need To Discount Your Price

Early in my career, I had the privilege of living in Europe allowing me the opportunity to travel to parts of the world that I had always wanted to visit.  One of these locations was the country of Tunisia. I distinctly remember a trip to one of the local village markets, and the best way […]