How To Turn Your Followers Into Sales
Perhaps one of the most overlooked revenue generating assets that your company isn’t leveraging to its fullest is its social media presence, especially within LinkedIn. While at a surface level, these platforms just look like a networking opportunity for Millennials and Generation Z to stay connected. The reality is though that the value of social […]
What does “No Thanks” sometimes really mean in Sales?
I was recently doing some shopping at a local “big box” store and while I was there, they were giving out free samples of various food items. Being one of those people who lives to eat (as opposed to those who eat to live), I usually do not miss an opportunity to stimulate my palate, […]
Only 10% Of Sales Professionals Are Experts At This
Perhaps you’ve heard the quip, “We were given two ears and one mouth for a reason,” It is such a well-known quote because good listeners are difficult to find. How difficult you may ask, well according to Psychology Today, research shows that only about 10 percent of us are good listeners. Here is why this […]
The Types of Questions Your Customers Are Tired Of Hearing
Not long ago we were having a training session with one of our clients as we worked through a small portion of our NeuroQuestioning Program. It’s a program designed to help sales professionals and customer service individuals learn and understand how the brain reacts to specific questions when asked. One exercise we have everyone work […]
The Two Elements Needed To Inspire Others
For those of you that partner with us as a client or Academy member, listen to our Driving Change Podcast, or read our Mind What Matters Blog, you know that the Braintrust team is dedicated to helping people communicate with more purpose, power, and impact. It is a pleasure each day for us to deliver […]
Use This To Boost Your Sales Training
“The only thing worse than training your people and losing them, is not training your people and keeping them.” Zig Ziglar Have you ever seen this famous quote by Mr. Ziglar? While I agree with that statement 100%, have you ever purchased Sales Training for your people to then not see a lasting, measurable difference […]
Why Understanding This Can Eliminate The Need To Discount Your Price
Early in my career, I had the privilege of living in Europe allowing me the opportunity to travel to parts of the world that I had always wanted to visit. One of these locations was the country of Tunisia. I distinctly remember a trip to one of the local village markets, and the best way […]
How to Get Prospects to Say YES In More Conversations
I don’t know about you, but when given a choice to root for the underdog or the 5-time champion, I’m pulling for the underdog. As a matter of fact, a recent survey found that 88.1% of people will root for the underdog when given the choice. This happens in sports, with our favorite movies, novels, […]
How To Retain Your Employees During The Great Resignation
At Braintrust, my colleague recently wrote a blog about a misunderstood skill that will help anyone master any conversation – that skill is empathy. Today, we are going to look at this skill through a different lens so as professional communicators we aren’t just speaking it but living it! Over the last several months in […]
The Question To Finish All Conversations
Sometimes, one question can change the entire dynamic of a conversation by eliciting information that otherwise would have been left unsaid or missed. If you have ever heard the statement, “Finish Strong” then this particular article will apply well to you. In my years of teaching questions inside both Customer Support and Sales Teams, so […]