The Gartner CSO & Sales Leader keynote, run back as a live virtual session. Same 20-minute format. No show-floor noise. No fighting for headphones. Just the neuroscience of why your reps fall apart in high-stakes moments, and what to do about it.
Register for the Live SessionOrganizations are investing more than ever in sales tools and training, yet performance still breaks down under pressure. Why? Because in high-stakes moments, sellers don't rise to knowledge; they fall to habits. This keynote uses neuroscience to show how pressure impacts behavior and how to build repeatable habits that actually hold up when it matters most.
Jeff has spent the last 20 years applying behavioral neuroscience to how organizations sell, lead, and develop talent. Before Braintrust, he ran commercial teams at Genentech during the launches that defined modern oncology, where he saw firsthand that the reps who won weren't the ones with the best slides. They were the ones who understood how buyers actually make decisions under stress.
His book, NeuroSelling, has become the foundation for sales transformation at organizations across life sciences, financial services, manufacturing, and software. Jeff has keynoted Gartner, AA-ISP, Sales 3.0, and dozens of internal conferences for Fortune 500 commercial teams.
This session is the one that filled the room at the May Gartner Exhibit Showcase Theater. If you missed it, or if you were there and couldn't hear over the floor noise, this is the replay you've been asking for.
A 20 minute session with moderated Q&A after. Same content that packed the Gartner Exhibit Showcase, delivered live so you can ask Jeff the questions you couldn't ask on the show floor.
Free registration. We'll send the join link and the calendar invite.
