Braintrust is heading to Caesars Palace. Between sessions, come find us at the Events Cafe for a coffee and a real conversation about the one variable every AI investment, enablement program, and productivity initiative ultimately runs through: how your sellers and leaders build trust and communicate under pressure.
Three ways to connect, all on the show floor.
For over two decades, we've studied one thing: what actually happens in a buyer's brain during a sales conversation, and in an employee's brain during a coaching one. The result is a neuroscience-based system trusted by high-growth companies and Fortune 500 sales teams in tech, life sciences, manufacturing, financial services, and more.
Every AI-driven enablement initiative, every productivity play, every retention program routes through the same neurological reality. We'll show you how to engineer it on purpose.
Workshops don't change behavior. Reinforcement does. Our three-phase system decodes your buyer, rewires your team, and reinforces the habits until they hold under real pressure.
$200M lift for a plateaued field team. 27% to 60% closing ratio in a single quarter. $43.6M to $88.7M in bookings. Every engagement is backed by a performance guarantee.
We're running two theater sessions in the Gartner Exhibit Showcase, designed for CSOs and heads of enablement who want the neuroscience, the application, and the evidence in 20 minutes or less.
Real buyer psychology, real rep behavior, real client outcomes. No slide theater.
After the session, walk over to Booth #113 to grab a copy of the book and keep the conversation going.
Organizations are investing more than ever in sales tools and training, yet performance still breaks down under pressure. Why? Because in high-stakes moments, sellers don't rise to knowledge; they fall to habits. This keynote uses neuroscience to show how pressure impacts behavior and how to build repeatable habits that actually hold up when it matters most.
AI is transforming how teams train and scale, but it's also creating the illusion that performance can be automated. While AI accelerates knowledge, it can't coach the human skills that drive trust, influence, and decisions. This keynote explores the neuroscience of connection and shows leaders how to leverage AI without losing the behaviors that make performance truly effective.
The keynote is the preview. The book is the playbook. Stop by Booth #113 after a session and grab a copy of either best-seller, on us, while supplies last.
A step-by-step communication methodology honed across biotech, financial services, manufacturing, and engineering. The revised edition adds AI and digital-selling strategies alongside four new case studies showing the framework in action.
A journey-based guide to mastering the moments that matter, built on neuroscience, emotional intelligence, and decades of coaching practice. Turns the weekly 1:1 back into the highest-leverage hour of the week for frontline managers.
Signed copies available at Booth #113 when the author is nearby. Catch Jeff on May 19 or Dan on May 20.
Between sessions, meals, and meetings, Booth #113 is the easiest way to find us.
Stop by to grab a book, pick up a copy of our latest research, or just say hello to the team. If the moment's right, we'll walk over to the Events Cafe together for the real conversation.
This is the meeting. No booth noise, no hovering reps, no deck to click through.
Between sessions, the most valuable 30 minutes of your Gartner week probably aren't on the agenda. They're the ones where you get to sit across from someone who's seeing the same patterns you are and compare notes on what's actually working.
The coffee is on us. Reserve a slot or find us walking the cafe during breaks. Either way, come with a question.
We'll hold the table and keep the cups coming. Text us when you're heading over and we'll make sure someone's there to meet you.
These are the themes we're hearing most from CSOs heading into the second half of 2026. If any of them live rent-free in your head, put a coffee on the calendar.
How to deploy AI coaching, roleplay, and call analysis in a way that actually changes rep behavior, instead of just generating more dashboards nobody reads.
Why your top performers can't be cloned and your bottom performers aren't coachable, and what to actually do with the 60% of reps driving (or stalling) your number.
Most frontline managers have replaced development with deal interrogation. We'll show you the shift that turns the weekly 1:1 back into the highest-leverage hour of the week.
The average B2B deal now has 11+ stakeholders. The neuroscience of consensus is different from the neuroscience of one-on-one trust. Here's how to train for both.
Tell us which day works. We'll save you a seat at the Events Cafe and reach out to lock the time.
If you'd rather just walk up, find us at Booth #113 during a break or stop by the Events Cafe. Either way, the cappuccino's on us.
Drop your details and preferred day. We'll reply within one business day to confirm your slot.
