NeuroSelling®: a Modern Evolution Beyond MEDDIC
We often hear MEDDICC mistakenly referred to as a sales methodology or process. But it’s neither.
It’s a deal qualification, inspection, and preparation framework.
MEDDIC’s qualification framework ensures you’re talking to the right person, but a communication framework like NeuroSelling® ensures you’re talking to the right person, in the right way, in the right order, to increase the likelihood of closing the deal.
"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."
Steve L. - CRO
the reality in today’s buying environment
What often happens is reps “check the box” to ensure they get the answers for MEDDIC because that’s what they’re held accountable to and how they are tracked.
What falls behind is the focus and intentionality of a strong customer conversation that builds trust, establishes credibility, and gets the prospect to say “yes”, more often.
Neuroscience shows that the quality of the conversation — how trust is built, how emotion is engaged, and how decisions are framed — is what now drives deal velocity and win rates, more than simply filling out a MEDDIC checklist.
The MEddic Migration
why companies are moving beyond MEDDIC to NeuroSelling®
NeuroSelling® replaces qualification frameworks like MEDDIC with a modern, neuroscience-based conversation model that aligns to how buyers actually think, feel, and decide today.
From transactional qualification
→ to trust-based conversation
From rigid fields
→ to fluid, human conversations
Buyers today don’t want to be interrogated through a qualification lens.
NeuroSelling® gives sellers conversational frameworks that naturally uncover decision criteria, pain, process, and economic drivers — but in a way that aligns with how the brain builds trust.
Faster deal velocity through brain-aligned messaging
Deals move when buyers feel safe, emotionally invested, and see a clear path forward.
NeuroSelling® helps sellers structure conversations that lower threat response, build emotional commitment, and guide confident decisions — something MEDDIC alone can’t do.
Built for today’s buying committees
Modern deals involve complex buying groups where emotional alignment and trust matter.
NeuroSelling® provides conversational models that scale trust and alignment across stakeholders — critical in today’s group-driven buying decisions.
From SMB to Enterprise, over 100+ industry-leading companies are widening the sales gap against their competition with NeuroSelling®
Sales Training That Will Set You Apart
What can you expect from our neuroscience-backed sales training programs?
Evidence-Based
Our programs are research and evidence-based and apply the latest in neuroscience and behavioral psychology.
Experienced Trainers
Our coaches and trainers have decades of sales leadership and coaching experience.
Award Winning
We’ve been a named one of Selling Power's Top 20 Sales Training Company year after year.
ROI Focused
ROI focused? We absolutely are. No one else offers an ROI Guarantee on their services like we do.
Sales Training Delivery Options
old school Sales Training Programs Are broken
It’s time for a newer, Neuroscience supported approach.
$200MM Increase In Year over Year Sales
See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.
A Bookings increase From $43.6MM To $88.7MM
See how we helped a clean energy storage company rethink their approach to selling.
30% Increase In Sales Performance
See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.
