Attending The Gartner CSO & Sales Leader Conference 2025?
Meet Braintrust at Booth 407.
We have increasing sales performance down to a science.
We’ve identified the required neuroscience-backed selling behaviors that shorten sales cycles, drive top-line revenue, and create a culture of top performers.
Let's Talk
We’ve helped hundreds of companies overcome challenges around sales. It all starts with a 30-minute conversation.
Trusted By
How We Do It
Our programs use the latest neuroscience and behavioral psychology to help your teams and leaders become expert, world-class communicators.
Sales Performance Programs
Neuroscience-based sales training programs that drive higher close rates, faster sales cycles, and increased deal size; per rep.
Leadership Coaching Programs
Neuroscience-based situational leadership coaching programs that reduce rep turnover, increase engagement, and create a high-performing culture.
We're Taking The Stage At Gartner
Join Braintrust Founder Jeff Bloomfield on Tuesday, May 20th at 10:30 AM in Theater 2 for his session, “The AI Habit Trap: Avoid the Fatal Flaw Sales Leaders Never Saw Coming.”
Sales leaders are turning to A.I. to sharpen their teams’ skills—but what if it’s reinforcing the wrong ones?
A.I. doesn’t fix bad habits; it multiplies them. Without the right communication training upfront, sales teams risk hardwiring ineffective messaging at scale.
In this session, discover the hidden flaw in A.I.-driven sales enablement, why “garbage in, garbage out” is more than a cliché, and how to ensure A.I. accelerates success, not failure. Don’t let your team fall into the habit trap.
"Jeff's theater session last year was incredibly insightful. By far the most engaging and thought provoking talk that I heard."
- 2024 Gartner Attendee
Claim Your Free Signed Copies of NeuroSelling® 2.0 and NeuroCoaching®
Sign up below and you’ll get a confirmation email. Bring that to our booth for your free signed copy.
NeuroSelling® 2.0: Mastering The Customer Conversation Using The Surprising Science of Decision Making.
In his latest book, NeuroSelling® 2.0, sales & marketing expert Jeff Bloomfield shares his unique blend of science and story as he shows you how to master your customer conversations using the latest scientific research in the biology, psychology and physiology of the ‘buying brain’.
His proven NeuroSelling® methodology has added millions of dollars in top-line revenue for companies ranging from the fortune 100 down to the small business around the block.
NeuroCoaching®: Mastering Situational Conversations. The Neuroscience Behind High-Performing Leaders.
With the constant evolution of technology, leadership and coaching methods are also changing. Amidst all the distractions, one constant remains: the crucial need for building strong internal relationships through purposeful coaching conversations that lead to lasting high performance.
If you’re unsure whether this is necessary, consider the widespread problems of employee engagement, personal development, and retention that many companies face worldwide.
NeuroCoaching® presents a synthesis of 30 years of practical experience, extensive research, and implementation. The book covers the intersection of neuroscience, behavioral psychology, the power of a shared vision, the art of situation-specific conversations, and the elements that contribute to a positive coaching climate.
Benchmark Your Sales Team Against The Best - In Less Than 5 Minutes.
Our Snapshot Sales Performance Assessment™ allows you to gain a deep understanding of your sales force’s capabilities. These assessment is designed to evaluate a wide range of seller skills critical to driving exceptional commercial performance.
This streamlined evaluation is just the beginning. In our full Sales Performance Assessment™, we take a more comprehensive approach – diving deeply into process, approach, communication, leadership, and more.
Focus training and enablement initiatives
Support immediate and long-term training by accurately identifying areas for improvement and aligning them with the appropriate resources.
Foster impactful seller behavior change
Develop a plan to deploy and monitor seller behavior, enabling you to track progress against your prioritized objectives.
