Leadership today is more complex than ever
With hybrid teams, rapid change, and heightened expectations, leaders are expected to coach, inspire, and drive performance—all while navigating uncertainty and pressure.
Over the past decade, we’ve analyzed thousands of real-world leadership interactions across industries. What we discovered?
There are six critical impact moments that shape how leaders influence, engage, and build trust with their teams—regardless of title, industry, or leadership style.
The problem? Most leaders don’t even realize these moments exist—let alone how to navigate them with the kind of emotional intelligence and communication precision that drives lasting behavior change.
"NeuroCoaching® took us from a good company to a great leadership organization. Thanks to the Braintrust team."
Tres J. - VP of Sales
The Way Your People Lead Is the Way Your Company Performs
You’ve likely invested in leadership training programs, competency models, or even formalized management “frameworks” (which, if we’re honest, many leaders rarely put into consistent practice).
But as it turns out, those aren’t the real reasons managers fail to inspire, teams underperform, and organizations stall.
The #1 reason? How leaders actually communicate.
For over two decades, we’ve studied the neuroscience and behavioral psychology of decision-making, influence, and performance.
What we’ve found is clear: there are specific areas of the brain that activate when trust and psychological safety are present—and entirely different regions that activate when there’s resistance to change, fear, or disengagement. There are also triggers that create urgency, clarity, and alignment toward action.
Now imagine if every leader in your organization—at every level—was equipped not just to manage, but to coach in ways that inspire, unlock trust, and drive meaningful action. Leaders who could consistently activate the parts of the brain that fuel growth, resilience, and peak performance across their teams.
This is the shift from people who direct…to leaders who inspire. And it’s the single most important investment you can make in your organization’s future.
Neurocoaching®
Welcome To NeuroCoaching®
NeuroCoaching® is our flagship end-to-end situational leadership coaching program designed to give leaders the tools and coaching habits to lead high-impact conversations that drive change and build a culture of high performance.
NeuroCoaching® is broken into a three phase program:
“Create The Vision. Rewire The Mind. Hardwire The Habit.”
Phase 1: Create A Shared Vision
We begin by helping each leader clarify and communicate their personal leadership vision and values—and then show them how to do the same with their team.
Leaders learn how to create alignment by understanding the individual values, motivations, and career goals of each team member.
Together, we define the standards of excellence for every role, so expectations are clear and shared.
Phase 2:
Rewire The Mind
In this phase, we use executive-level coaching and real-time feedback to help leaders embed what they’ve learned.
Through live coaching and guided repetition, we turn communication techniques into coaching habits.
Leaders gain confidence using the Six P Framework in actual situations—so coaching becomes second nature, not a scheduled event.
Phase 3:
Hardwire The Habit
We turn training into transformation through live coaching, peer feedback, and AI-powered simulation tools that ensure leaders are practicing the right skills in the right way.
Our proprietary reinforcement plan builds confidence and consistency—so the new communication habits stick in those coaching moments of impact.
Over 100+ industry-leading companies are pulling ahead—by developing leaders who coach, inspire, and drive performance at every level.
Program Delivery Options
old school Leadership Development Programs Are broken
It’s time for a newer, Neuroscience supported approach.
Turnover Decreased From 25% to 8%
See how we helped a mature brand reduce employee turnover from 25% to 8% through NeuroCoaching™.
Bookings increased From $43.6MM To $88.7MM
See how NeuroCoaching™ helped senior sales leadership better develop their sales team.
30% Increase In Sales Performance
See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.
NeuroCoaching® Will Set You Apart
What can you expect from our NeuroCoaching® program?
Evidence-Based
NeuroCoaching® is research and evidence-based and applies the latest in neuroscience and behavioral psychology.
Experienced Trainers
Our coaches and trainers have decades of leadership and coaching experience.
Award Winning
We’ve been a named a Top 20 Training Company year after year.
ROI Focused
ROI focused? We absolutely are. No one else offers an ROI Guarantee on their services like we do.
